Full Job Description
LG Electronics U.S. (LGEUS)
We are currently seeking a Digital Marketing Manager to join our dynamic team in Lincolnshire, IL as part of the Energy Business and Commercial Display Team!
The Digital Marketing Manager to develop and lead the strategy of LG’s Solar/Energy Business and Commercial Display marketing automation, email, nurture and other outbound marketing programs to support the dynamic growth of the business division. The marketing automation and outbound marketing manager will be responsible for developing integrated campaigns and programs that drive engagement, scale for the business and data-driven experiences for the solar energy business, as well as commercial display business in the US. This position will leverage marketing applications, including Pardot, Eloqua and Salesforce.com. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. An effective collaborator and strong team player, the marketing automation and Outbound Marketing Manager works cross-functionally with other groups including product marketing, public/media relations, marketing operations, sales and Product Management. Reporting to the Head of Marketing, the position is based in Lincolnshire, IL and offers significant opportunity for career growth.
Role & Responsibilities:
Drive the overall email and marketing automation strategy for LG’s Solar Energy Business and Commercial Display business in the US
Work closely with the marketing stakeholders on an email and digital marketing roadmap that delivers on the strategy in all of the channels we do business
Develop outcome-oriented and data-driven campaigns focused on engagement, BANT and progressive profiling.
Experience auditing/monitoring performance and making optimizations and recommending improvements that will improve LG’s brand standing
Work closely with the marketing and sales teams to understand the customer data and relevant ‘interests’ to optimize customer segmentation and outcomes
Facilitate the flow of lead generation through to the CRM (Salesforce.com); actively manage the CRM platform for marketing needs including ABM level execution; drive prospects to MQLs and then to opportunities.
Troubleshoot issues with email marketing resources and assist the teams to reach the lead generation goals
Create audience segmentation for maximum reach and ROI
Perform database management, reporting and contact maintenance
Collaborate with global partners to ensure a coordinated effort and approach is taken with automation initiatives
Assess data quality and underlying architecture and subscription systems and recommend future state operating model. Lead Data governance for LG Marketing Business Solutions.
Guide, educate and collaborate with global marketing teams to ensure we maximize our investments in this space and across teams
Strong reporting skills to ensure that all investments are accountable to business outcomes
Bachelor’s degree required, preferably a degree in marketing (or business);
5 years’ experience with outbound systems like Eloqua, Pardot - driving demand and leads
Success with segment targeting, engaging and building marketing conversations to conversion
Thrives with independence, entrepreneurial mindset with a passion for technology and integrating marketing with sales (systems and people)
Experience executing complex campaigns where email and active nurture is often a core component of a multi-pronged marketing strategy
Strong understanding of email and database marketing infrastructures & technologies
Proactive, self-motivated individual with the ability to work independently and manage multiple priorities.
Experience leading the development, testing and implementation of automated and event- triggered email programs
Preferred understanding of the Solar and LED Lighting markets, and B2B sales and marketing strategies
Must have strong communication, influencing and executional skills and desire to work in a complex and challenging fast- paced environment;
Must be able to interact positively with internal stakeholders across functions and cultivate relationships within LGE US and with Headquarters teams
Must have strong analytical skills with extreme proficiency in Excel & PowerPoint
LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.