Director, Marketing

The J. M. Smucker Company - Cleveland, OH (30+ days ago)3.9

For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include Smucker's ®, Folgers ®, Jif ®, Dunkin’ Donuts ®, Crisco ®, Café Bustelo ®, R.W. Knudsen Family ®, Sahale Snacks®, Smucker's ® Uncrustables ®, Robin Hood ®, and Bick’s ®. In pet food and pet snacks, its brands include Rachael Ray ® Nutrish®, Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and Nature’s Recipe® . The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about our Company, visit .


Director, Marketing


Orrville, Ohio


Vice President, Marketing


The J.M. Smucker is an iconic American company founded in 1897. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer. Our balanced portfolio of leading and emerging on-trend brands spans pet food and pet snacks, coffee, and consumer food and natural beverage.

We are in the midst of two key changes to our business model.

  • We recently completed the acquisition of Ainsworth Pet Nutrition (best known for Rachael Ray’s Nutrish line). Our Pet Food business is now our largest segment.
  • We are consolidating our West Coast pet food offices into our corporate location to manage our largest business seamlessly with our centers of excellence.
Because of these changes, we are looking to fill marketing positions in each of our business segments – Pet Foods, Coffee, and Consumer Foods. We are looking for talented and passionate marketing professionals to join our growing company.

After reviewing the job description, we hope you choose to apply. You can make an impact in bringing our purpose to life – Helping to bring families together to share memorable meals and moments.


Marketing Strategy & Plans

Achieve annual sales, share of market, and profit objectives for the fiscal year
Develop and drive long-term vision, strategy and annual plans for the business in response to economic, consumer and other trends
Engage with senior leaders across the company to develop multi-year brand strategy for the brand(s) within the SBA portfolio; oversees the budget
Establish the role of core equity, innovation, and acquisition in future growth strategy
Partner with Marketing Services, MDO, Innovation, Finance and Sales teams to implement strategic plans and tactics within budget
Demonstrate critical thinking and proactively adjust strategies as needed to deliver plan
Develop deep understanding of financials and commodity markets and drivers
Business Management

Analyze and understand key business trends, track and report business results weekly, monthly, and quarterly. Provide recommendations to address issues in a timely manner.
Oversee and approve demand-generating opportunities, and price strategies that will drive profitable growth and increase market share, with recommendations from Brand Commercialization and Revenue Growth Management; ultimately responsible for competitive response plans and gap-closure initiatives in annual operating plan

Effectively provide direction to:
Outside agencies (advertising, promotion, design, research, etc.) via internal partners in Marketing Services
Internal functional support teams/task forces
Channel and portfolio management – responsible for portfolio roll-up, balance of innovation horizons and sequence of projects (with other functional leaders); identifies SKU rationalization strategies/decisions, when needed

In partnership with innovation team, collaborate on innovation strategy and ensure it is in line with brand strategies
Lead new item innovation process for Horizon 1-2 projects
Develop innovation go-to-market launch strategies, with input from Brand Commercialization partners
Responsible for ultimate decision on channel-specific offerings
Industry/Market Contacts

Build strong, collaborative cross-functional relationships both internal as well as external with strategic retailer partners and suppliers
Work with Sales, Brand Commercialization, Customer Commercialization to activate the marketing plans through a customer and channel-specific lens
Periodically participate in customer calls to strengthen strategic relationships and understand issues and opportunities
Organization Development and Team/People Management

Leads team reporting to the Vice President, Marketing
Coaches individual performance to improve the contribution and results of all direct reports
Proactively models/demonstrates leadership and functional skill competencies, and inspires and motivates team to achieve higher performance
Work with Marketing leadership to build the capabilities of the function


Bachelor’s degree required; Master of Business Administration is strongly preferred

10+ years of experience in CPG Brand Marketing
Experience leading multiple brand strategies
Experience managing a team of people

High energy, enthusiasm and passion about the brand and the business
Highly strategic thinker – visionary, long-term focused
Keen ability to translate Company and SBA strategies into brand priorities; shows understanding of issues relevant to the broad organization and business, keeps that knowledge up to date, and understands the impact of external events on the organizational plans and objectives
High level of financial acumen
Excellent communication skills (verbal and written)
Advocate for change – demonstrates openness/willingness to adapt to evolving needs; embraces change and continuous improvement mindset; able to evolve as the MDO organization team develops and evolves; ability to demonstrate support for innovation and for organizational changes needed to improve the organization’s effectiveness; initiating, sponsoring, and implementing organizational change
Strong collaborator, relationship builder that effectively communicates across cross-functional teams
High level of creativity
Demonstrate effective leadership skills
Ability to work with people at all levels within/outside Smucker
Ability to travel up to 25%