Senior Digital Marketing Specialist

Plushible.com - North Randall, OH (30+ days ago)


If you have an electric personality and a passion for eCommerce marketing we would love to meet with you! Be a part of this fun, casual, family style company that wants to help you grow right along with us. We are currently seeking a eCommerce Marketing Manager candidate who will be responsible for maximizing sales, increasing website traffic and profitability through content management, customer acquisition/retention, coordinating marketing project and building strategic partnerships. Build your career while building our amazing new toy brand!

eCommerce Essential Duties & Responsibilities:

  • Develop and execute new eCommerce projects
  • Implement and manage SEO / SEM best practices
  • Establish, maintain, and monitor partnerships with agencies handling SEO, SEM, Google Adwords, Social Media & content marketing
  • Oversee Marketplace Sales Channels
  • Promote current and new product sales through strategic planning
  • CPC, PLA/Adwords account management
  • Maintains website by upgrading content and design, monitoring analytics and testing for improvements/issues.
  • Gather and interpret analytic data relating to marketing initiatives, product performance & customer experience.
  • Comprehensively present historical & current performance statistics/data to management from Google analytics and other analytics sources.
  • Other related Marketing & Merchandising Tasks

Qualifications and Skills

  • Project Management Experience
  • User Experience Expertise
  • Critical Thinker
  • Knowledge/experience with Interactive eCommerce sales, Marketing, & Marketing Strategies
  • Strong knowledge of Microsoft Excel
  • Experience with SEO, SEM, CPC, CPA campaigns PLA/AdWords, Social Media, content marketing & Google analytics
  • Self-starter with strong design and conceptual skills.
  • Great verbal and written communication skills.
  • Must have a great attitude and be able to work well in a team.
  • Strong organizational and time management skills.
  • Creative and pays close attention to detail.
  • Strong working knowledge of Google analytics.
  • Statistical Analysis and Data Interpretation Skills.
  • Understanding of Basic coding (a plus)
  • Experience with third party marketplaces such as Amazon & Walmart (a plus)

Job Type: Full-time

Experience:

  • Sales & Marketing: 7 years (Preferred)
  • Social Media Marketing: 3 years (Preferred)
  • Strategic Planning: 7 years (Preferred)
  • Google Analytics: 1 year (Preferred)
  • Google Adwords: 5 years (Preferred)
  • Marketing: 4 years (Preferred)
  • Google Webmaster Tools: 5 years (Preferred)
  • Ecommerce: 5 years (Preferred)