Customer Engagement Marketing Manager

ViaSat - Carlsbad, CA3.8

Full-timeEstimated: $69,000 - $96,000 a year
EducationSkills
Viasat Inc. (NASDAQ: VSAT) is a global communications company that believes everyone and everything in the world can be connected. We're developing the ultimate communications network to power high-quality, secure, affordable, fast connections to impact people's lives anywhere.

We're growing rapidly, creating an immediate requirement for the best people, and significant opportunities for career growth. We work hard to exceed our clients' expectations, but we also like to have fun and make every team member feel valued. We offer an amazing benefits package, flexible start and finish times, an inclusive company culture, the opportunity for worldwide travel and a proactive corporate social responsibility policy that embraces diversity and personal growth. Sound like a good fit for you? We always love to hear from talented, enthusiastic people, so please click on the button for any of our openings and tell us why you rock. Thanks for considering Viasat Ireland as your career choice.

At Viasat we think big, we act intelligently, and we're not done, we're just beginning.

In this customer engagement marketing manager role you will be responsible for celebrating our customers, supporting their marketing efforts and evangelizing their successes. You will create and execute marketing strategies, campaigns, sponsorships and communication activities (in conjunction with Viasat's Communication team) for our current airline customer base. The primary goal of this role is to strengthen our customer advocacy, create testimonial/endorsement content to support new customer acquisition activities and to leverage our airline customers' successes.

Key responsibilities are:
Working with the customer success, business development and communications teams to build a customer marketing and advocacy program.
Developing marketing programs for each individual airline customer to support our joint brand, customer acquisition and awareness activities.
Coordinate the implementation and ongoing management of customer marketing assets including case-studies, videos and other initiatives that demonstrate our customer's unique and impactful uses of Viasat solutions and services.
Provide marketing support to customer success managers as they promote and educate customers on new solutions and services.
To maintain and improve the quality of our customer database to support more effective targeted marketing and engagement activities.
To maintain and develop strong relationships with key business owners across the organization and with core members of our customers' marketing and communication teams.
To work with the extended marketing team to incorporate customer marketing collateral, advocacy and testimonials into the broader marketing content and campaign calendar.
Requirements
7+ years marketing experience (preferably customer or retention marketing) in B2B environment.
Proven experience executing customer marketing programs with demonstrable KPIs.
Enthusiastic, positive, self-starter who enjoys working in a cross-functional team environment and ability to mentor junior marketing specialists.
Skilled communicator with ability to build relationships with leadership and senior management in customer organizations.
Ability to multitask and coordinate
Passion and/or interest in the aviation sector is an advantage but not a prerequisite.
Bachelor of Business Administration Degree in Marketing, Business Administration, Communications, or applicable field
Ability to travel (10% to customer sites, trade shows and events
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Are you ready to grow your career with Viasat? We encourage you to submit your resume and apply to become the newest member to our team. Once you have applied online you will be sent an automated response to let you know it has been received and someone from the recruiting group will follow up with you if there is a possible match.