Kraft Heinz, The Company
As one of the world’s largest food and beverage companies, we are proud to spark joy around mealtimes with a global portfolio of more than 200 brands. Some are iconic master brands like Heinz, Kraft and Planters. Others are fast growing new sensations that defy status quo like DEVOUR and Primal Kitchen. No matter the brand, we are united under one vision To Be the Best Food Company, Growing a Better World . Bringing this vision to life are our 36,000+ teammates around the world, making food people love.
Together, we help provide meals to those in need through our global partnership and commitment with Rise Against Hunger. And we also stand committed to sustainability, and the health of our planet and its people.
Every day, we are transforming the food industry with bold thinking and unprecedented results. If you’re passionate like us - and ready to create the future, build on a storied legacy, and participate as a conscientious global citizen - there’s one thing to do join us.
Our Culture of Ownership, Meritocracy and Collaboration
We’re not afraid to think differently. Embrace new ideas. Dream big. It all comes down to the way we empower our people to own their work. It’s true Our employees are our competitive advantage.
As part of the Kraft Heinz family you’re supported to grow and achieve. You’re recognized and rewarded for outstanding performance at every level. You’re given the opportunity to leave your mark and build legacies. But you won’t do it alone. This is where our values and teamwork thrives and collaborative spirit fuels every day.
Role / Title
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. They find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As part of the Strategy & Development Team , you will be focused on the generous act of improving consumers lives with some of our company’s most iconic brands.
Your responsibilities as a Sr. Associate Brand Manager, Brand & Communications , will be inclusive of delivering maximum value to the business through strategic leadership and development of brand positioning, portfolio and design architectures, communication and advertising, and agency management for several of our company’s leading brands. You’ll lead, inspire and collaborate with both US & Global cross-functional teams of colleagues from marketing general managers, central capabilities teams, consumer insights and agency partners.
This position is best suited for someone who is a creative, actively curious, has a strong bias for action, can simplify data into clear & compelling strategies that translate into actionable decisions and plans, and has excellent communication skills. This individual must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve agreed upon objectives & deadlines.
Key Components of the Role
Develop a deep understanding of the consumer and leverage consumer insights to drive strategy for brand positioning & portfolio architecture for our core portfolio of brands.
Lead & execute breakthrough campaigns and assets that will build brand equity, drive long-term growth, and bring new consumers to our brands.
Implement a strategic design vision for our core portfolio of brands to ensure consistency and effectiveness across every consumer facing touchpoint.
Lead cross-functional teams and agency partners to create ground-breaking, cross-channel programs to be deployed in the market.
Assist in leading the evolution and marketing strategy of the ‘Away from Home’ channel to a brand-building, experiential platform for our core portfolio of brands.
Create and foster partnerships that truly inspire a culture collaboration & creativity across internal teams and external agency partners.
- Minimum Qualifications & Enablers
3-5 years’ experience in marketing for an established CPG, Restaurant Brand, or experience on the agency side (advertising or consulting)
Bachelor’s degree required, MBA preferred
Proven track record of identifying and translating consumers insights into effective & actionable brand strategies.
Demonstrated experience in developing breakthrough communications that have driven impact on overall brand health & business performance.
Demonstrated ability to successfully influence outside of traditional reporting lines to achieved shared business objectives.
Is relentlessly curious & enthusiastic about driving new and disruptive thinking to drive results for businesses and brands.
A truly passionate team member with experience successfully inspiring & leading agencies and cross-functional teams to achieve success.
Ability to handle simultaneous projects and deliver in agreed upon timelines.
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity