Marketing Campaign Manager

Danaher - Fremont, CA (30+ days ago)3.7


Marketing Campaign Manager - MOL002031
About Us
Molecular Devices, LLC creates innovative, high-quality bioanalysis solutions that increase our customers’ productivity. By joining Molecular Devices, you will work with best-in-class people who share a common purpose, to be our customers' first choice for systems, consumables, software, and support that advance both basic and applied life science discovery. Our core values are critical elements of our past and future success - The best team wins. Customers talk, we listen. Continuous improvement is our way of life. Leading edge innovation defines our future. We compete for our shareholders.

Molecular Devices offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits. We think you'll like what you see.

Molecular Devices is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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Description
Molecular Devices, LLC creates innovative, high-quality bioanalysis solutions that increase our customers’ productivity. By joining Molecular Devices, you will work with best-in-class people who share a common purpose - to be our customers' first choice for systems, consumables, software, and support that advance both basic and applied life science discovery. Our core values are critical elements of our past and future success - The best team wins. Customers talk, we listen. Continuous improvement is our way of life. Leading edge innovation defines our future. We compete for shareholders.

The Biologics business unit of Molecular Devices provides innovative solutions for scientists across the therapeutic discovery, development, and manufacturing workflow. Our systems and expertise help customers make data-driven decisions sooner. This business unit includes ForteBio and the Bioproduction products from Molecular Devices.

This position is responsible for outbound marketing campaign development - managing campaign development, working cross-functionally with applications scientists, product managers, and industry partners among others to design marketing communications to support global lead generation initiatives. Reporting to the Director of Regional Marketing, the marketing campaign manager would help package existing content or create new content in a variety of formats to match the customer buying journey for designated campaigns and reinforce Molecular Devices’ value propositions.

This position is expected to coordinate with the regional sales and marketing leaders to plan campaign execution – e.g. inclusion in local events, adapting for regional trade publications – to deliver on successmetrics.

The ideal candidate will have a familiarity with the biologics workflow, technical experience with a marketing automation system, and exhibit strong creativity in creating multi-media marketing assets.

Responsibilities:

Manage the development of outbound marketing campaigns to deliver assets on time

Create engaging content pieces to create more awareness and interest in Molecular Devices’ solutions – both independently and through external agencies

Cooperatively work with applications, product, and sales teams to understand and communicate ForteBio’s value propositions and competitive differentiation

Provide regular updates on campaign development and effectiveness

Participate in global marketing plan development to support lead goals for new product launches and strategic initiatives

Set up nurture streams in marketing automation system to develop new contacts

Work with digital marketing team to track campaign deployment metrics

Qualifications

Qualifications:

Bachelor’s degree in Life Sciences (e.g. Chemistry, Biology)

5+ years experience in the life science industry

Has working knowledge of the Biopharmaceutical industry, applied markets and/or academic market and customer applications


Metrics-driven individual that thinks about tracking campaign success and continuously optimizing

Experience with Adobe InDesign and Photoshop

Able to effectively communicate (verbal and written) ideas with cross-functional team and external agencies to drive agenda

Efficiently works under pressure and deadlines, and works to complete assigned tasks on time and on budget.

Marketing automation (Pardot) experience preferred

2+ years experience in marketing/selling capital equipment preferred

Danaher Corporation Overview
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

Organization
: Molecular Devices
Job Function
: Marketing
Primary Location
: North America-North America-United States-CA-Fremont
Schedule
: Full-time