Are you a highly-accomplished B2B software marketing professional ready to advance your career, make a real impact, and be rewarded accordingly? Then we have a spot for you in a top-performing business unit within a consistently growing company!
As a key member of the Project Delivery Team, you will have the primary responsibility of driving $ to pipeline and enabling sales to achieve new business growth targets. You will leverage your excellent storytelling and ability to translate complex technical details to create clear, compelling, and memorable stories of customer value. You will work across the organization to develop an effective go-to-market strategy, craft product and campaign positioning documents, create and deliver presentations, sales training and develop integrated campaigns design to increase pipeline. You will be creating and executing consistent messaging, content, and programs promoting Bentley's rapidly growing SaaS offerings for the architecture, engineering, and construction (AEC) market.
You will thrive in a dynamic team environment, developing positive relationships with many other roles in the Marketing and Pre-sales teams, as well as Sales, Services, Product Development, while also getting time to shine with Executive Management teams.
If you are an ambitious individual with exceptional leadership, communication, sales savvy along with a proven marketing track record in the AEC domain – we would love to hear from you!
Location: Exton, PA (Company Headquarters), Anaheim or Walnut Creek - OR remote virtual office
Job ID: 23821
Storytelling with demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
Work closely with the Project Delivery team, as well as across the organization to develop clear and compelling value propositions that address customer needs and describe how our products will drive significantly better outcomes for our customers than our competition.
Create content and sales enablement tools that align to the buyer’s journey, including the first version of product datasheets, presentations, playbooks, white papers, demos, qualifying questions, blogs, webcasts, Web content and other needle-moving sales enablement tools to enable sales and customer success to more easily and more quickly promote and drive adoption of our product portfolio
Go-to-market – develop best-in-class marketing strategy and launch plans; help generate product naming, digital campaigns, messaging, content and thought leadership in support of new releases and ongoing business
Product storyboards – help to gather and provide input from product line game plans; coordinate cross-functionally to align messaging and release updates including key capabilities
Brand – ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Benchmarking – against internal growth goals and trend lines; and maintain competitive fact base; including competitor successes, product offerings, positioning, price structure, how to sell against, etc.
Project management – work with industry marketers, sales, customer success teams, and product managers to ensure initiatives and new releases are launched effectively and on-time
Launch new product or solution offerings, providing the market-ready content for effective campaign execution
Define and prioritize target audiences and segmentation within each addressable market across a varied marketing mix
Gather and analyze market data (users, prospects, competitors) as input into marketing and product planning
Partner with the pre-sales, product management and sales team in the definition of product strategies, the specification of new product offerings and ensuring all product information is kept up-to-date
Manage budgets, deliverables, and relationships in the execution of the global go-to-market plan and strategy across a broad marketing mix
5+ years of enterprise software Marketing Experience a must
Related degree in Marketing, Technical Writing, or Engineering field or 5+ years working in a position that requires AEC marketing domain knowledge. MBA degree a plus.
Strong English writing and communications skills required
Strong English presentation preparation skills required
Strong B2B experience and skills
Must be computer savvy, with an ability to multitask, prioritize, and work well under pressure in a team environment
Bentley Systems is a global leader in providing engineers, architects, geospatial professionals, constructors, and owner-operators with comprehensive software solutions for advancing the design, construction, and operations of infrastructure. Bentley users leverage information mobility across disciplines and throughout the infrastructure lifecycle to deliver better-performing projects and assets. Bentley solutions encompass MicroStation applications for information modeling, ProjectWise collaboration services to deliver integrated projects, and AssetWise operations services to achieve intelligent infrastructure – complemented by comprehensive managed services offered through customized Success Plans.
Founded in 1984, Bentley has more than 3,500 colleagues in over 50 countries, $700 million in annual revenues, and since 2012 has invested more than $1 billion in research, development, and acquisitions.
Equal Opportunity Employer/Minorities/Females/Veterans/Disabled
Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic. Additional information about your rights as an applicant under the law may be found by clicking here and here.
Bentley participates in e-Verify / Bentley participa en e-Verify
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Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.