Marketing and Social Media Coordinator - KELTY

Exxel Outdoors - Boulder, CO

At Kelty, pranks on the boss, bring your pet to work day, and working with the sound turned up aren’t perks for our crew, they’re our daily “jams”. The whole “work hard to play hard” thing is actually reversed for us. Playing outside is WHY we’re here. Kelty gives you the easy and spontaneous excuse you need to get out there and escape from the mundane. We build great outdoor camping and backpacking gear that’s made to last and inspire you to rediscover the joy of spontaneous play. Every. Day.

The Marketing & Social Media Coordinator: is responsible for supporting Kelty’s marketing, content, events, and social media efforts. Duties include content creation and deployment, deliberate planning and goal setting for social channels, growing our brand awareness and reputation online, and cultivating brand partnerships & positive consumer experiences with our brand. In short, spreading Kelty stoke. This role requires a clever mind, strong writing skills (read: clever puns), and a great gut feel to what will enhance our growing Kelty nation.

  • Under guidance from the Senior Marketing Manager, participate in overall brand direction & development, and execution of the annual marketing plan and creative calendar
  • Ensure consistent brand image of Kelty through all content
  • Organize and manage timelines and content
  • Continually review and analyze actions to drive a positive ROI
Content Management
  • Manage and assist Senior Graphic Designer in content organization including (but not limited to) catalog(s), packaging, trade show design, digital and social media content
  • Manage and assist in photo and video shoot direction for both product and lifestyle content needs
  • Manage media room and content delivery
  • Develop and manage timeline, including work requirements from other departments
  • Gather and organize product information and specs from product development team
Social Media Management
  • With assistance from Senior Marketing Manager, support & implement a comprehensive social media strategy for our growing brand
  • Execute strategic content plans tailored to our social channels, including Instagram, Facebook, Twitter, YouTube, and Pinterest
  • Maintain daily/weekly social content calendars for all channels designed to increase Kelty brand awareness
  • Align Kelty’s voice to our brand personality and creative aesthetic; desire to inspire the consumer to get outside and play
  • Assist in executing all content publishing across channels to remain present and relevant to our fans, while leveraging user-generated content to maximize Kelty fan-dom
  • Work on building “social love’-consumer engagement, converse with our audience & influencers, & bring social wins into our brand sightline to help drive team stoke
  • Work to measure, and report against KPIs in our social audience
  • Manage ambassador and influencer relationships and content
Trade Show & Events
  • Work with Senior Graphic Designer to manage tradeshow merchandising and logistics
  • Assist in establishing and manage booth events
  • Evaluate and handle all requests for product donations, product sponsorship, coordinate delivery of product to selected parties
  • Assist in execution of all marketing events and sales campaigns
  • Sales Meeting preparation and support
  • Bachelor’s degree in Marketing, Communications or related field with a minimum of 3 years of experience
  • Social media experience- personal and/or professional, understanding of the basics, best practices, emerging and forward trends
  • Solid creative judgment
  • Excellent project management skills
  • Strong conceptual, analytical thinker and creative problem-solver
  • Ability and desire to work for team-driven organization in a diverse environment
  • Excellent written, verbal, interpersonal and communication skills
  • Strong organizational and project management skills and ability to multitask effortlessly
  • Works well under pressure manages multiple deadlines
  • Must be team, customer and brand focused/responsive in all ways and have a high level of energy and passion for Kelty brand and positioning
  • Demonstrated drive and confidence
  • A passion for the outdoor lifestyle- you should enjoy getting dirty
Exxel Outdoors is the leading provider of high quality, innovative outdoor recreation products. We understand the value in a hard day’s work AND a day lost in the mountains or on the trail. We offer competitive salaries, gear allowance, awesome employee discounts on ALL our brands, a great team (humans and doggos!), and all kinds of exciting benefit options. What are you waiting for? Apply now!