Programmatic Yield Director

Confidential - New York, NY

Full-timeEstimated: $110,000 - $150,000 a year
EducationSkillsBenefits

Director, Data Science and Programmatic Yield

We are seeking a Data Science and Yield Manager. We are looking for a Data Scientist + Yield Manager who will support our product, sales, leadership, and marketing teams with insights gained from analyzing company data. The ideal candidate is adept at using large data sets to find opportunities for product and process optimization and using models to test the effectiveness of different courses of action to generate revenue. They must have a proven ability to drive business results with their data-based insights. They must be comfortable working with a wide range of stakeholders and functional teams. The right candidate will have a passion for discovering solutions hidden in large data sets, working across teams, yield management, and a desire to improve business outcomes.

Drive data strategy and integration into Sales, Audience Development and Marketing Initiatives across all digital properties

Oversee relationship with DMP (Data Management Platform) additional required ad technology solutions

Develop and build Programmatic Yield Management process in partnership with Programmatic Sales.

Understand how platform/data technologies work and offer the ability to explain in ordinary terms (be technically savvy - understand the opportunities and limitations)

Identify and quantify opportunities for data targeting to increase inventory valuation

Create and build actionable audience segmentation across all platforms

Lead Yield management efforts to optimize revenue across channels, including factoring in the impact of programmatic revenue

Optimize client performance across RTB Auction Engine - both open auction and PMPs - striving to consistently refine tactics and produce extraordinary results for our DSPs, agencies, and publishers alike.

Develop client insights, reporting, and analysis to inform and execute new business and operational strategies

Conduct tests of pricing strategies designed to improve yield and grow overall revenue

Design metrics and build, monitor and maintain dashboards, along with all reporting to track key monetization metrics for executives, sales and finance teams

Work closely with Product Marketing, and Sales Planning to create packaging guidelines and rationalize profitability and pricing of new media products, including pricing thresholds and margin attainment.

Drive development of quantitative models necessary for evaluation and implementation of new strategies, and product rollout

Develop, research and analyze pricing strategies - testing and evaluating current and proposed scenarios

Act as a pivotal partner to ad sales management and operations team to drive sales performance leading with data

Requirements

  • Bachelor's Degree, preferably in Marketing, Advertising, or Data Science
  • 8-10+ years in digital media, ad technology, with particular emphasis in data sciences, yield management, digital advertising analytics, and various data, DMP, CDP, platforms for creating insights related to consumer segments
  • 5+ years with increasing responsibility within a publisher or media company
  • 3+ years of people managing experience
  • Data and Programmatic Marketing subject matter expertise
  • Understanding of campaign management/ad serving technology (i.e., Double Click DART, Atlas)
  • Working knowledge DSPs, third-party audience data
  • In-depth understanding of the digital advertising landscape from either, yield management, media planning or ad operations background
  • Experience analyzing data and communication of outcomes to larger organization.
  • Familiarity with basic accounting/math principles

Statistical analysis experience is a plus

  • Strong ability to work with and guide cross-functional teams
  • Able to present complex content in an easy to understand manner to senior clients or internal stakeholders
  • Experience managing multiple, competing priorities, duties and projects
  • Excellent interpersonal, verbal, written communication, and presentation skills
  • Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum

Job Type: Full-time

Experience:

  • relevant: 5 years (Preferred)
  • management: 1 year (Preferred)

Work Location:

  • One location

Benefits:

  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off

Schedule:

  • Monday to Friday