The Marketing Coordinator is a pivotal role responsible for shaping the way the organization looks and feels. The role is also responsible for defining, coordinating and facilitating projects, assisting with web design and maintenance, writing or assisting in the development of content for all types of media and providing sales and CRM support for the field, including distribution of leads, designing quote and presentation templates, and working with our partners in SEO to drive web traffic to the organization to increase sales. Assisting Operations in the development of Customer presentations for service and KPI tracking and reporting.
MAJOR AREAS OF RESPONSIBILITY:
Include the following key areas and duties, which may be modified or increased as necessary:
Supporting the sales process through use of ClientPoint, I-Pads and shared drive to support the user base, quoting process and presentation processes and organizational projects
Implement, manage, support and review changes to sales proposal generation process/system
Serve as liaison between Salesforce and the organization to ensure an increase in lead conversion, customer satisfaction and sales revenue
Provide training to field teams on use of Salesforce technology
Continually monitor and promote social media activities to ensure an accurate, professional and compliant image (work with outside vendors for creative social media campaigns, ensuring compliance with CCS timelines and release dates)
Plan, organize and lead social media campaigns and images for organization in collaboration with outside vendors, ensuring compliance with CCS standards, timelines and release dates
Establish proper timelines for project completion based on company objectives
Apply project management tools, processes and principles to enable project success and resolve project issues expeditiously
Coordinate and support company events
Responsible for creating alignment and standardization of anything with a CCS logo
Work in collaboration with outside vendor to assist with lead conversion and the effective use of Salesforce with field teams
Must ensure that updates and requests for ClientPoint are reviewed and implemented
Maintain project calendar, develop agendas, record action items and ensure follow up
Review and recommend changes in marketing strategy, content, messaging, branding, PR and communications and work with internal and external partners to drive new strategies.
Manage marketing budget and ensure that all projects have approved budgets prior to project start date
Support the creative design of collateral, review consistency of design and image messaging with outside vendors as well as with internal projects, (i.e. CCS TV)
Coordinate internal and external communication through various mediums including other duties as assigned by supervisor
PRIMARY RESULTS ACCOUNTABLE FOR ACHIEVING:
Other more specific results will be assigned and measured.
Demonstrate excellent time management and communication skills
Demonstrates excellent project management skills and independent thinking
Adheres to all policy and conduct standards and embraces the culture of CCS
Must have a high level of attention to detail
Must be proficient with Microsoft Office Suite, Word Press, banner and promote ads, Google business
Must have experience writing and posting press releases
Must have experience in writing marketing related content
The Marketing Coordinator has Supervisory responsibilities over external vendors only.
This position reports to the President and will regularly interface with leadership, peers and customers.
This position requires the use of solid judgment to plan and perform all tasks
Type of supervision:
Assignments are both task-oriented and objective-oriented. Follows established procedures for routine work; receives specific instruction or non-routine problems.
Review of Work:
Work is reviewed for soundness of judgment and overall adequacy in meeting objectives.
Typical Job Level:
Intermediate-level professional, technical and administrative positions and 1st level supervisors.
This role is accountable to the team he/she oversees as well as Management staff off site.
EDUCATION AND/OR EXPERIENCE:
College degree required., 3-5 years of experience in a coordinator role in marketing, business, or related field is also required.
The Marketing Coordinator must have and be able to consistently apply the following skills at the levels indicated to produce assigned results.
- Communication Skills
- Customer Service Skills
- Initiative Skills
- Problem Solving Skills
This role is required to spend on-the-job time on the following physical activities:
Use hands to finger, handle or feel
Reach with hands or arms
The Weight or Force requirement in this position is:
Up to 20 pounds
This position requires to have close vision (clear vision at 20 inches or less), and color vision (ability to identify and distinguish colors).
Depth perception (three-dimensional vision, ability to judge distances and spatial relationships)
Ability to adjust focus (ability to adjust the eye to bring an object into sharp focus)
This role will be required to work in the following environments:
100% of the time is spent in the office environment.
The typical level of noise for the work environment of this position is moderate noise and medium traffic