Specialist - Digital & Web Media

AmerisourceBergen - Conshohocken, PA3.5

Are you looking to make a difference in a patient’s life? At AmerisourceBergen, you will find an innovative culture that is patient focused and dedicated to making a difference. As an organization, we are united in our responsibility to create healthier futures.
What you will be doing

Under the general direction of the Director, Brand and Program Development, Good Neighbor Pharmacy this role is responsible for the management of patient-facing web and digital media marketing and strategy for the Good Neighbor Pharmacy program. Responsibilities include My GNP Mobile app, MyGNP.com and social media plan execution across all platforms.

  • Manages campaign development and management of digital strategies across all media including but not limited to major social media outlets
  • Manage presence in social networking sites including Facebook, Twitter, Pinterest, YouTube, Instagram, Google+ and other similar community sites
  • Develop content and manage overall site function for MyGNP.com
  • Manage UI/UX for the My GNP Mobile App and increase customer and patient utilization.
  • Develop effective integrated cross-channel campaigns that are consistent across all user touch points.
  • Monitor effective benchmarks for measuring the impact of digital and web efforts, and assess against goals (ROI and KPIs) and report on effectiveness of campaigns in an effort to maximize results
  • Deliver reporting and insights that accurately measure channel performance on a weekly through annual basis that measure against those target metrics
  • Developing growth strategies for our major social media channels and oversees content delivery through marketing automation tools and services
  • Generate, edit, publish and share digital content that builds engagement and expands reach
  • Work closely with Field Advertising Managers to educate and execute social media campaigns
  • Works closely with the communications team to ensure all campaigns are properly communicated internally and externally
  • Ensure that brand standards other related GNP messaging, are upheld throughout the network.
  • Support and implement AmerisourceBergen enterprise social media strategy
  • Assists with annual budget development.
  • Must be willing to travel up to 10% of the time.
  • Performs other duties as required.

  • What your background should look like (minimum qualifications)

    Requires broad training in fields such as marketing, public relations, communications, business administration or similar vocations generally obtained through completion of a four year bachelor’s degree or equivalent work experience. Normally requires 3-5 years directly related and progressively responsible experience.

  • At least 5 years of experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM
  • Comprehensive understanding of web analytics (Google Analytics specifically)
  • Strong knowledge of current social media platforms and trends
  • Knowledge of the pharmaceutical industry
  • Strong communication skills
  • Strong analytical skills
  • Strong presentation skills
  • Strong interpersonal skills
  • Strong organizational skills; attention to detail
  • Strong computer skills, good working knowledge of Microsoft Word, Excel, Access, PowerPoint, Adobe, InDesign, and Illustrator
  • Ability to be multi-task oriented

  • What AmerisourceBergen offers We offer competitive total rewards compensation. Our commitment to our associates includes benefit programs that are comprehensive, diverse and designed to meet the various needs across our associate population.
    • Healthcare for associates and eligible dependents, same-sex and domestic partners
    • Paid time off, including vacations and holidays
    • Paid volunteer time off
    • Life insurance and disability protection
    • Pet insurance
    • Employee Stock Purchase Program
    • Retirement benefits and more…
    Throughout our global footprint and various business units, we take a balanced approach to the benefits we offer. Many benefits are company-paid, while others are available through associate contributions. Specific benefit offerings may vary by location, position and/or business unit.

    About AmerisourceBergen AmerisourceBergen is a publicly traded Fortune 12 global healthcare solutions company and is one of the world's largest pharmaceutical services companies. Powered by our associates around the world, we provide pharmaceutical products and business solutions that improve access to care. We operate the backbone of the healthcare supply chain. We drive the future of local care delivery. We guide medical innovations to market. We create healthier futures.

    Primary LocationUnited States-Pennsylvania-Conshohocken
    227 Washington St
    Conshohocken 19428

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    Equal Opportunity Employer/Minority/Female/Disability/Veteran