You: We’re looking for someone who is highly analytical and understands how data translates to human behavior. Our ideal candidate believes that baseline KPIs are meant to be surpassed, is part of the “Always Be A/B Testing” fan club, likes to think outside the box when it comes to messaging, and can develop campaigns that stand out from the crowd.
The Position: Indow’s Digital Marketing Manager will be responsible for driving leads and converting them to sales through a combination of lead generation (paid media/SEO/social media) and marketing automation (email/SMS). You will work with our VP of Customer Journey to craft a customer-centric experience that delivers the right message at the right time for every step of our sales funnel.
You can expect to work 40 hours per week, Monday through Friday. This position reports to the VP of Customer Journey, and is eligible for up to full-time (5 days/week) remote or hybrid work for employees residing in the Portland, Oregon metropolitan area (including Vancouver, WA).
Us: Help us solve one of the most important climate change challenges: how to make windows more energy efficient. The US Department of Energy surveyed the top 400 energy efficiency technologies and identified secondary glazing products like Indow as the third largest carbon reduction opportunity in the world. There are hundreds of millions of single-pane windows.
Indow is creating the simplest, most accessible, and most cost effective ways to help our customers gain window comfort, quiet, and energy efficiency. Manufactured in our Portland, OR headquarters, our flagship interior window inserts press inside your existing window frames with minimal to no hardware required. In serving our customers this way, we dramatically enhance energy independence and carbon reductions.
We take pride in working with our customers to find a product that serves their needs, and in working with our team members to make sure they have the tools and knowledge to succeed. Everyone is encouraged to share their voice and their best and most authentic selves.
We invite you to join our mission to reduce carbon emissions by providing the easiest path to window comfort, quiet, and energy efficiency!
Key Responsibilities:
- Optimize and maintain campaigns across our suite of advertising, social media, and automated messaging platforms.
- Develop campaigns and content to reach new audiences and convert existing prospects.
- Analyze and report on channel performance and trends.
- Collaborate with the creative team to develop or refresh ad collateral and web content.
- Collaborate with the sales team to develop or refresh email and SMS messaging.
- Manage contractor & agency relationships as required.
- Field new marketing opportunities including sponsorships and influencers.
Primary Qualifications:
- Proficiency in at least 4 of the following ad/social platforms: Google, Bing, Stackadapt, Facebook, Quora, Reddit, Nextdoor, Twitter, Pinterest, LinkedIn, or other similar ad platforms.
- Strong familiarity with analytics (GA4, Piwik) and reporting (Looker, Funnel) tools.
- Proficiency with at least one marketing automation platform (Salesforce Marketing Cloud, Pardot, Marketo, Hubspot, Mailchimp).
- History of cost-effective campaign optimization.
- Strong grasp on current marketing best practices, as well as consumer behaviors and trends.
- Understanding and enthusiasm about AI’s growing role in advertising and content generation.
Education and Experience:
- 6+ years managing Paid Media campaigns for an online brand or marketing agency.
- 4+ years managing communications within a Marketing Automation platform.
- 4+ years managing social media for a national brand.
- 2+ years working with creative teams to develop ad content and/or landing pages.
Compensation:
- Annual salary between $90,000 and $100,000 depending on experience.
- Benefits package including paid accrued vacation (10 days annual to start, increasing with tenure) and paid sick leave; medical and dental insurance; 401k with employer matching; Flexible Spending Accounts; and short term disability and life insurance
- Opportunities for additional paid time off by taking alternative transportation to our Portland, OR office, or incorporating and logging minutes of physical activity
- Stock options
Application Guidelines & Interview Process:
- Please submit your portfolio (examples of prior campaign performance, case studies or testimonials, etc.) along with your application.
- An initial phone interview with the VP of Customer Journey to learn more about your work history and career goals.
- A video interview with the VP of Customer Journey & Creative Director, which may include a pre-submitted written exercise depending on experience and/or depth of your portfolio.
- A final video interview with the VP of Customer Journey & CEO.
Diversity Statement: Indow is an Equal Opportunity Employer. We celebrate diversity and welcome applicants from any race, color, religion, sex, sexual orientation, sexual identification, national origin, age, marital status, disability or veteran's status. We believe diversity, equity, and inclusion leads to more expansive and varied ideas, information, and perspectives, making us more creative and improving our decision-making power.
Job Type: Full-time
Pay: $90,000.00 - $100,000.00 per year
Application Question(s):
- As a small employer, Indow will only consider and employ candidates regularly working from the Portland, OR metropolitan area (including Vancouver, WA). Please let us know which state you will be regularly working from starting on your first day of work.
Experience:
- Marketing: 5 years (Required)
Location:
Work Location: Remote
