Digital Media Manager

EF Ultimate Break - Boston, MA (30+ days ago)


EF Ultimate Break

Cambridge, MA USA

The Role

As part of a fun team that loves what they do, you will inspire young adults between 18 and 29 to sign up for life-changing travel experiences across the globe. We are looking for an analytical, creative, organized, and results-driven marketing professional to maintain and build upon an already advanced digital advertising program. You will come in, make sense of what’s going on, understand the data, and help cognitively make smart decisions. Strong foundational knowledge of paid search and display advertising is required for this job.

You are (or aspire to become) a Digital Marketing Guru with strong knowledge in paid search, display, and Facebook advertising. You consider yourself a data analyst, and love interpreting numbers to make decisions that drive the business forward- not just generate more clicks. At the same time, you have a good eye for design and copy- an essential skill needed to lead ad development and optimization processes.

Sound like you? Then you’re our type of person. Keep reading!

Primary Responsibilities:
Own and execute the day-to-day implementation, testing and optimization of all paid campaigns
Provide in-depth reporting and insightful analysis of all paid marketing program performance
Conceptualize new creative concepts and testing plans, and work closely with designers and writers to ensure that ads are continuously refreshed and optimized
Stay on top of industry trends and identify new opportunities to grow the business
Evaluate and manage media vendors, develop and maintain relationships, negotiate rates and manage billing

Requirements:
Must know the ins and outs of paid search, display, and Facebook advertising
2-4 years’ experience in hands on paid search, display, and Facebook ads management
Broad understanding of online marketing tactics
Ecommerce experience
Very strong data analysis skills
Very strong knowledge of Google Analytics and Excel
Desire to work in a small entrepreneurial team environment
Ability to generate ideas and work independently
Strong writing skills and a good eye for design

Bonus points if you have:
Experience with Tableau

The reason(s) you’ll want to work here

Aside from joining an amazing, passionate team, we offer killer perks (and this is the abbreviated list):

EF product discounts
All expenses paid international travel
Up to $1,500 a year for professional development/continued education
25% company match on your 401(k)
Three weeks paid vacation your first year, 4 weeks thereafter
Charitable matching
Generous health/dental/vision package
Free in-house language classes

More about EF Ultimate Break

EF Ultimate Break is a division of EF Education First and is the easiest way to travel abroad for anyone 18–29 years old. Every trip gives travelers the chance to make friends, explore new places, and immerse themselves in different cultures—on fun, affordable, life-changing adventures.

For more information, visit www.efultimatebreak.com

More about EF Education First

Since 1965, EF’s mission has been to open the world through education. Today EF is the world’s largest private education organization—offering every imaginable way to learn a language, travel abroad, experience another culture or earn an academic degree.

For more information, visit careers.ef.com