One of the nation's largest distributors of mass-market bicycles and electric/battery-operated ride-ons has an immediate opening for an enthusiastic, upbeat, and positive Digital Marketing Coordinator for our Savannah, Georgia location. This is an exciting opportunity for the right individual to join an established and expanding firm.
The Digital Marketing Coordinator will work directly with the Marketing Strategist and ECommerce manager to target and strategically build audiences and drive traffic to Dynacraft’s evolving website. This position will devise and execute monthly marketing plans, email and social media strategies, and manage our Public Relations process, all to grow and maintain engaged audiences thru all of Dynacraft’s digital channels. This position will also require working with various marketing mediums and coordinating internal digital projects, primarily content management demands. Other responsibilities may include estimating costs, adhering to budgets, analyzing/reporting results and adjusting strategy based on audience behavior.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
§ Works with eCommerce manager to develop cross-channel marketing programs, promotions, and content
§ Implements marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
§ Manages social media content posting efforts including Facebook, Twitter, Instagram, Pinterest and YouTube
§ Maintains content updates on the Dynacraft BSC website (non-programming items such as copy, images, etc. utilizing Content Management System)
§ Monitors and reports on key performance metrics relative to Dynacraft’s digital and social media presence, and that of organizations within our competitive set
§ Drafts internal and external communications including email blasts, press releases, blog posts and social media posts
§ Conducts market research to analyze competition and new marketing strategies that would benefit our brand
§ Sound understanding of the principles of marketing
§ Excellent data manipulation and analytical skills
§ Proficiency in manipulating existing HTML code, pages, templates & emails
§ Excellent copywriting skills – ability to rework technical text for a broader audience
§ Must possess advanced level social media skills
§ Strong skills in Microsoft Office: Word, Excel, PowerPoint
§ Proficient in using Adobe Creative Suite a plus: Photoshop, Illustrator, InDesign and Adobe Acrobat
§ Experience using web-based marketing and email software
§ Ability to prioritize and handle multiple projects
§ Strong organizational skills and attention to detail
§ Effective written and verbal communication skills
§ Personable and develops successful working relationships with others
§ Maintain composure in high stress situations
§ Strong communication and interpersonal skills (written and verbal)
Required Education and Experience
§ Bachelor’s degree in Business, Marketing and/or related field
§ Minimum two years’ experience coordinating project work in a marketing-related area and/or agency, preferably administering digital-based marketing programs
§ Ability to communicate clearly and concisely with cultural sensitivity
§ Work Schedule/Punctuality: must be able to maintain our regular schedule of Monday through Friday from 8:00 a.m. to 5:00 p.m.
· Financial Management.
· Strong communication and interpersonal skills
· Ability to analyze and solve problems
· Strong organization skills
· Ethical Conduct
· Maintains confidentiality in all aspects of staff and company information.
The physical demands describe here are representative of those that must be met by an employee to successfully perform the essential functions of the job.
This job operates in a clerical, office setting, and is largely a sedentary role; however some filing is required. This would require the ability to lift files, open filing cabinets, and bend or stand on a stool as necessary. This role routinely uses standard office equipment such as computers, phones, scanners, photocopiers, filing cabinets, and fax machines.
Position Type and Expected Hours of Work
This is an exempt position. Exempt employees are expected to work as much of each workday as is necessary to complete their job responsibilities. No overtime or additional compensation is provided to exempt employees. Must be able to maintain our regular schedule of Monday through Friday from 8:00 a.m. to 5:00 p.m.
Conditions of Employment
This position is employment "at will", compliant with Georgia Labor Code
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time without notice
Job Type: Full-time
Pay: $48,000.00 - $52,000.00 per year
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Vision insurance
- 8 hour shift
- Monday to Friday
To keep our staff safe we are practicing social distancing, and masks are required at all times.
- Digital Marketing: 2 years (Preferred)
- Port Wentworth, GA 31407 (Preferred)