This leader will own all organic search and paid search (traditional and eCommerce) media for Omega Engineering from strategic planning and investing, to agency management, to performance reporting. Reporting to the VP of Marketing, this critical role on the marketing team will own all demand generation and demand capture programs, including: paid search (text and shopping), display media, social media advertising, video advertising, e-mail advertising and organic search.
A complete problem-solver and critical thinker, the Marketing Manager will be responsible for capturing the essence of global business models in aligning teams, strategies and tactics that deliver revenue growth through increase visibility, traffic, and conversion rates, while managing agency partners, internal teams, and cross-functional teams to deliver on the program objectives. This is a high impact, data-driven role that supports the vision of delivering a best-in-class customer experience.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Shall maintain the quality requirements to meet the standards established by the Company. Interfaces with multiple internal stakeholders including product managers, creative managers, product marketing, sales managers, developers.
Leverage paid media – display, video, search – and organic search strategies, lead development of growth scenarios that create incremental revenue opportunities at key product categories, regions and customers
Align the current and future state of the business to measurement plans, campaign structure and forecasting that drives execution of customer acquisition, traffic, orders and LVT growth
Develop holistic search strategies (paid and organic) and oversee implementation of campaigns and processes that encompass the entirety of the customer journey
Manage the day to day collaboration with agency and media partners (Google included) to continuously ensure that priorities are balanced and achieved in the short and long term
Lead channel performance analysis and reporting with internal stakeholders, agencies and partners, scoping out requirements but also hand-on building and understanding which pieces of data should be stitched together
Lead the development of improvement analytical models that enhance our understanding of the impact of media over the entire business and provide a more complete view of attribution to marketing programs
Manage large media budgets with timely forecasting, reconciliations, and support
Uncover search data and consumer insight and present actionable recommendations based upon those consumer intent insights including content creation and recommendations for creative teams
Implement SEO processes that analyze brand, competitive and channel trends to inform web content creation and SEO strategies
Actively encourage experimentation, learning and appropriate risk-taking to raise the campaign performance bar, including all elements of paid and organic programs
Implement processes that deliver constant expert SEO recommendations to technical requirements such as site audits, redesigns or relaunches to ensure best-in-class SEO design and coding
Manage the search planning and workflows aligned to the organization's broader annual commercial planning processes, collaborating with global leaders and partners on developing and implementing joint business plans