- Sales Experience
- Financial Acumen
- Layout Design
Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and direct to consumer. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos.
Responsible for developing, executing, and fostering a collaborative business partnership between Revlon and assigned e-Retailer that delivers volume, profit and annual/long-term share objectives for Revlon and contributes to Customer’s total category growth.
Build strategic customer relationships to understand and drive customer’s vision, key strategies and objectives.
Develop and build strong business relationships with buyers and decision makers within identified key account.
Proactively partner with Revlon’s Sales customer management team (brick & mortar) to align on customer plans and opportunities to build overall business and drive omni-channel integration at retailer (offline and online experiences).
Develop Customer Business Plan and negotiate annual Joint Business Plans (JBP) with Customer and sell-in of Revlon business proposition that effectively manages the P&L and develops a win-win situation for both companies.
Develop and manage business revenue and annual budget for e-Retailer business. Work closely with US Sales leadership and Finance to develop the annual volume targets and associated P&Ls.
Responsible for the forecasting & properly tracking of the e-Retailer volume and making appropriate business decisions to meet agreed to P&L targets.
Deliver financial, volume and marketplace share objectives.
Effective management of Market Development Funds within corporate guidelines and budget.
Provide leadership for the management of E-Retailer business including:
Aligned with Company digital strategies, optimize traffic, conversion and AOS (average order size)
Ensure the day to day effectiveness of content display merchandising, navigation, search functionality, and product presentation that maximizes the customer experience
Collaborate with cross-functional partners (Marketing, Sales, IT, Supply Chain, Customer Service, Finance and Legal) to optimize E-Retailer growth and profitability, including merchandising planning, sales and inventory planning/forecasting
Working closely with Marketing and Digital teams, ensure the e-Retailer programs are developed and executed effectively, including:
Utilization of digital assets, content and tools
Product assortment, placement, pricing strategies, merchandising strategies
Acquisition/retention strategies through online marketing channels
Marketing strategies that ensure growth with profitable returns
Promotional calendars, ensuring all relevant promotion details are available and aligned with corporate policies
Present to management on the e-Retailer results vs. Budget, JBP, strategy, and future vision. Coordinate and take active role in leading Customer Quarterly Business Reviews both internally and with Customer.
Provide ongoing tracking, analysis and measurement of customer on-site behavior. Recommend enhancements based on the results / analysis. Respond quickly to diagnose and manage any issues and opportunities. Establish analytics on performance of marketing activities to evaluate ROI and optimize future marketing programs
Preferred & Required Skills:
7-9 years traditional sales experience and e-Retailer sales experience on respective (role specific) e-Retailer platform required. (i.e.Walmart.com/Jet.com, Target.com, Ulta.com, Walgreens.com, CVS.com Macys.com)
Experience successfully developing and executing e-Retailer strategies and business plans, in CPG/Beauty industries, with proven ability to deliver/exceed revenue growth and increase market share with e-Retailer.
Experience building effective Customer Joint Business Plans and demonstrated strong negotiation skills.
Solid understanding of e-Retailer business models, marketplaces and how to drive e-Retailer sales through innovative, effective and cost-efficient marketing/merchandising programs and strategies and digital execution.
Strong financial acumen and proven track record in building and managing business P&L.
Advanced Excel/analytical skills
Understanding of SEO (search engine optimization), web page layout, web analytics and payment processing.
Executive presence, strong communication/presentation and negotiation skills to interact with customers & management
Strong cross-functional collaboration skills to effectively partner with key cross-functional teams (i.e. Marketing, Supply Chain, IT, Customer Service, Finance, Legal, etc.).
Demonstrated desire and ability to work effectively at both the strategic and tactical execution levels in a fast paced, sales drive and entrepreneurial environment.
Ability to innovate, influence and lead change internally and externally with customer.
Ability to travel, as required.