Marketing Coordinator

Lennar - East Dundee, IL (30+ days ago)3.9


Overview
The Marketing Administrator will be responsible for assisting with marketing and messaging, advertising, special events, and digital/social media initiatives.

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Assist with marketing and promotional projects internally, and externally with vendors
Work closely with VP of Sales and Marketing Manager on digital/social campaigns Manage and maintain the divisions social media marketing efforts
Responsible for monitoring website and inventory homes on website, work with NHC’s to maintain quality photo’s and high value content
Work with VP of Sales and Marketing Manager to facilitate a positive Brand experience via digital/social media tactics related to customer feedback (Yelp, Facebook, Surveys)
Oversee social media presence on LinkedIn, Twitter, Facebook, Instagram, and YouTube
Assist with the creative development and maintenance of sales collateral: inserts, brochure covers, corporate programs, digital assets, etc.
Work with VP of Sales and Marketing Manager Marketing on new materials for special events
Assist with the organization and set up of special community events (i.e. charities, fundraisers, etc.)
Research the competitive landscape, present new marketing ideas/concepts
Work with business partners at the direction of the Director of Sales and Marketing to design, develop, review and execute marketing collateral and associated advertising campaigns.
Coordinate, execute and attend a variety of functions including community openings, community events, and realtor events in conjunction with NHC/DOS
Facilitate the creation and order community signage as needed-work with signage vendor on pricing, design and production time
Facilitate the creation of all Welcome Home Center displays/signage and update as needed
Act as a liaison between construction and sales department in ordering construction signage, lot signs, coordinating telephone/internet service for new communities, community roll out meetings, and any other projects as needed
Provide support to sales team by ordering marketing collateral as needed
Qualifications

EDUCATION/TRAINING/EXPERIENCE:
Bachelor Degree and 2+ years of experience in a marketing role or equivalent experience
Strong copywriting, analytical, communication, and presentation skills
Strong project management and organization skills
Attention to detail
Requires resourcefulness, patience and strong management and motivational skills
Excellent computer skills including advanced Word, Excel, Outlook. Knowledge in Adobe Photoshop and Adobe Illustrator are a plus
WordPress, MailChimp, Salesforce, and social media experience preferred
Ability to anticipate and solve problems with diplomacy
Minimum 2 years in homebuilding industry preferred
Valid driver’s license and good driving record
Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations
Requires resourcefulness, patience and strong management and motivational skills