Director of Digital Marketing

Definitive Healthcare - Framingham, MA (30+ days ago)4.3


JOB DESCRIPTION
Definitive Healthcare is a rapidly growing, award winning data and analytics provider of the most up-to-date, comprehensive, and integrated information on hospitals, physicians, and other healthcare providers.

Recently honored by the Boston Globe as the #3 Best Place to Work, by the Boston Business Journal as the 11th fastest growing private company in Massachusetts, and ranked #611 nationally on the Inc. 5000 list; Definitive has more than doubled in size in the past 2 years to almost 250 employees. Our expansion has created the need for a talented and experienced Director of Digital Marketing to join our Marketing team. If you are a digital marketing leader who loves the idea of owning a digital strategy from soup to nuts, keep reading!

Your challenge:
As our new Director of Digital Marketing, you will take Definitive Healthcare’s digital strategy to the next level, with the ultimate goal of creating brand awareness and driving demand generation through multi-channel digital marketing campaigns. The ideal candidate for this role has many new and innovative ideas to bring to the table and will direct a small team of marketers to successfully execute our digital marketing strategy.

Here are some things you’ll tackle:
Plan and optimize the digital marketing strategy roadmap and contribute across all core KPIs to generate interest in our products
Manage and oversee the implementation of all SEO/SEM practices
Lead the strategy and delivery of Definitive Healthcare’s website, including web pages, blogs, and landing pages
Create a content marketing strategy that delivers valuable content to prospective and existing customers to generate brand awareness and engagement
Utilize web analytics to measure effectiveness; develop KPIs to guide optimization
Partner with broader marketing, sales, and product organizations to ensure digital goals and metrics are achieved

What you’ll need:
8 – 10 years of B2B marketing experience, with 3-5 years of experience creating and leading digital marketing strategy
Expertise in SEO, SEM, and web analytics
Proven track record in website re-design
Demonstrated expertise in inbound marketing and lead generation
Bachelors/Masters in Marketing or a similar field
Extensive experience defining, developing and executing multi-channel digital marketing campaigns
Experience running marketing automation platforms; HubSpot preferred
Ability to manage multiple tasks with little to moderate direction
Track record of delivering quality work on time
Experience working with Salesforce, a plus
Knowledge of front end UI Development, a plus
Familiarity with CSS/JavaScript, a plus
Why we love Definitive, and why you will too!

Industry leading products
Work hard, and have fun doing it
Incredibly fast growth means limitless opportunity
Flexible and dynamic culture
Work alongside some of the most talented and dedicated teammates
DefinitiveCares, our community service group, gives all of us a chance to give back
Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
“Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”
  • Business Development Manager
“Great team. Amazing growth. Employees are treated very well.”
  • Research Analyst
“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”
  • Profile Analyst