Communications Consultant

CareFirst BlueCross BlueShield - Baltimore, MD

Resp & Qualifications


Under the direction of Large Group’s Senior Advisor, this associate will develop and lead implementation of communication strategies and events that reinforce core Divisional priorities and values among associates within the SBU, and to a broader network of CareFirst associates whose collaboration and support are central to ensuring attainment of goals. The associate will direct change management communication and activities to ensure associates are educated regarding corporate plans, priorities, progress against goals, and key initiatives, including their personal role/stake in the endeavor. The Communications Consultant will collaborate with all business areas and levels of the organization—including the EVP—to develop messaging that influences a positive attitude towards corporate values, and cultivates high levels of associate morale and engagement.


The associate will develop and execute communication strategies, informed by the Leadership team, that support the deployment of initiatives, new programs, technologies, policies, and procedures. This includes communication of the Divisional and Corporate Business Plan, and periodic reporting of progress against goals. Through a systematic approach for communications, the Consultant will act as a liaison between staff and leadership, reinforcing personal connections to divisional priorities, across the Large Group SBU, and the broader CareFirst organization as a whole.

The Consultant will write and edit documents, presentations and materials targeting audiences ranging from associates, customers, and channel partners to the Board of Directors. He/she will execute messaging through varied tools, including social media, and digital and web-based applications. The Consultant will plan, organize and execute events and forums that support education, awareness, and appreciation of corporate initiatives and priorities.


Develop Strategy and Content

Develop strategy to infuse organization with support for divisional priorities, and shared values.
Continually analyze, anticipate, and identify needs for education/communication, and opportunities to engage with and champion change management among associates. Requires close collaboration with SBU leadership to understand challenges and priorities, as well as participation in associate-led forums such as Operational Summits, project meetings, weekly Directors’ Calls, Staff Meetings, Planning sessions, and Stakeholder Status Meetings for Corporate Initiatives.
Create integrated communication plans—reflective of findings from aforementioned analyses—that support emerging priorities, and deployment of initiatives, new programs, technologies, policies, and procedures.


Develop and implement executive communications—championing divisional priorities and values—that provide broad messaging, inclusive of, but not limited to: celebration and recognition of associate/departmental/divisional successes/achievements; announcements of key initiatives, programs, launches, and partnerships; updates to the annual business plan; and recurring reports of progress against goals.
Develop and implement communications soliciting associate participation in Divisional events and forums, such as the annual picnic(s), Symposium, Town Halls, etc.
Develop and implement communications soliciting associate participation in corporate-sponsored causes such as United Way, Wellness challenges, flu shots, PAC, Day of Service, volunteer opportunities, holiday drives and community fundraisers, etc.
Develop and implement communications soliciting timely associate completion of required actions, including but not limited to: mandatory training, compliance activities, submission of Associate Satisfaction action plans, annual election of benefits, performance assessment activities and documentation, etc.
Develop and implement communications to on-board new Large Group associates, and educate associates outside of Large Group regarding Divisional goals, operations, priorities, and values.
Conceive of, plan, organize and execute activities and events supporting aforementioned messaging and communications. May include support of Annual Picnic, Symposiums, Spirit Award Winner recognition, and other events where opportunity to promote priorities and core values is ideal.
Manage creative development of media, including social media and “traditional” tools, such as emails, newsletters, websites and SharePoint, to engage target audience(s).

Bachelor’s degree in communications, marketing, organizational development, or a related field, with at least 5years of relevant experience.
Demonstrated ability to understand business/client needs, make a difference, and build support of core divisional values.
A strong relationship builder and influencer who is comfortable working with leaders at all levels, as well as across departments.
Superb written and oral communications, inclusive of: ability to write with varying tone; ability to translate technical jargon into compelling copy; excellent proofreading and editing skills, and a passion for creating engaging and relevant web and print content.
A keen attention to detail and the ability to prioritize and manage a variety of tasks simultaneously; under often tight deadlines.
Must be professional, organized, enthusiastic and a team player who can work independently.


Visionary leadership, displaying passion and optimism, inspiring respect and trust, and driving others to fulfill the vision and embrace change.
Balances team and individual responsibilities, exhibiting objectivity and openness to others’ views, able to build morale and group commitment to goals.
Innovative, original thinking, meeting challenges with resourcefulness, and presenting ideas and information in a manner that commands others’ attention.
Strategic thinking and the ability to adapt to changing circumstances/limiting factors.


Two to three years of health insurance experience, a good understanding of health care trends, and experience working with sales and/or operational areas are preferred.
An understanding of advertising design, print production and electronic communications.
Familiarity with event planning and execution.


Department: Information Security

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply:

Closing Date

Please apply before: 08/31/2019

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The physical demands described here are representative of those required to perform the essential duties of the position successfully. Requirements may be modified to accommodate individuals with disabilities.

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights of up to 25 pounds are occasionally lifted. Travel between corporate offices (Maryland, Virginia, West Virginia, Washington, D.C., and other sites as they emerge) will be required.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship