Specialist - Paid Media (A&F)

Abercrombie and Fitch Co. - Columbus, OH3.5

Full-timeEstimated: $52,000 - $71,000 a year
Job Description

Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands’ vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.

The Specialist is responsible for ensuring all marketing campaigns and ecommerce initiatives are supported globally with paid media across multiple channels. This person works closely with internal brand strategy, customer marketing, creative design teams, and other cross-functional partners as well as our external advertising agency, social media partners and media companies to drive brand-right consumer experiences that achieve campaign-specific KPIs. This position will focus primarily on full-funnel media strategy and execution across both traditional and digital placements, media partnerships and tactics. The ideal candidate is an innovative thinker, collaborative, and highly organized.

What will you be doing?

Own seasonal media campaign planning and calendar process with ad agency and other external partners from start to finish
Analyze media campaign performance and recommend placement & creative optimizations focused on effectiveness & efficiencies
Hindsight weekly & seasonal campaign performance and provide insights to the broader marketing team on areas of opportunity
Lead weekly media campaign management from campaign planning to creative concepting, working with internal & external design partners, & campaign trafficking & flighting in partnership with advertising agency
Manage campaign asset coordination & organization to ensure all design & launch dates are met
Act as liaison with promotions team to communicate & maintain promotional calendar for internal & external counterparts
Partner with copywriters for requests on campaign assets & social media posts, as well as submission & tracking of foreign language translations for international markets
Ensure 100% accuracy of creative with overall business standards & creative direction
Partner with Analytics team &/or advertising agency to perform ad hoc seasonal & project hindsight for distribution to leadership
Conduct ongoing competitor analysis & tracking
Proactively identify new capabilities & market trends, & facilitate the evaluation of vendor proposals with key stakeholders
What will you need to bring?

At least 5 years marketing experience with a specific emphasis in media planning and execution, and/or complementary agency roles
Bachelor’s Degree in Marketing, Advertising or related field required
Digital marketing experience in a fast paced, multi-channel, retail environment a plus
Familiar with display & social media advertising products and Brand Lift Measurement Studies
Proven track record of working across and within a matrixed structure - creative, analytics, and CRM
Highly organized with strong problem-solving capabilities
Strong project management and inter-departmental coordination skills
Highly motivated with ability to thrive in a fluid and demanding environment



Additional Information