Senior Digital Marketing Analyst

Salesforce - San Francisco, CA (30+ days ago)4.2

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Job Details
The Senior Digital Marketing Analyst role at MuleSoft will be a key player in digital marketing initiatives not only for the marketing team, but across the entire company. The digital marketing team operates all of the channels that create customer interest, nurture prospects, and help seal the deal.

The incumbent in this role will plan and manage digital campaigns, employ data to make smart marketing decisions, and create content with a “customer-first, search engines second” mindset. While we’re looking for marketing knowledge, we’re also seeking someone who loves creating things, has innovative ideas, and is willing to put in the time to follow through and execute well.

The position will be part of the Digital Marketing team and will not only plan digital campaigns, coordinate lifecycle marketing projects, and create content assets, but will work closely with the web, creative, corporate and product marketing teams to drive more amplification for our marketing efforts and ensure it maps back to business metrics.

About the Position:
Develop and execute innovative integrated digital and social campaigns

Manage our presence, budget and bidding for Native Advertising

Monitor performance KPIs for online marketing activities and changes in trends, share insights and make recommendations to the marketing team

Build landing pages and test and optimize for maximizing conversion rates

Analyze web traffic using Google Analytics and provide suggestions on how to improve User Experience, Conversion rate and web performance

Utilize Marketo and Salesforce for reporting and optimizing campaigns

Audit campaign assets (landing pages, articles, social media posts, emails, whitepapers, eBooks, analyst reports, infographics, etc.) to ensure healthy traffic and conversion metrics

Measure and identify gaps in the marketing funnel and ensure constant campaign improvements over time

Manage multiple projects to stay on deadline and create appropriate release cadence

Position Deliverables:
30 Days:
Quickly come up to speed on MuleSoft’s products, market positioning, point of view and thought leadership

Shadow the team to understand our processes

Understand key metrics, which content assets are best meeting them and why

60 Days:
Maintain and enhance editorial calendar

Create a weekly queue of blog posts

Develop and maintain campaign calendar

Execute on webinar plan

Create and execute newsletter content plan

Perform quarterly content audit and enhance auditing process

90 Days:
Update outdated assets with new messaging

Maintain and enhance yearly campaign plan

Update and refine asset matrices

Content plan mapped out for new assets

About You:
Bachelor’s degree or minor in marketing, literature, history, philosophy, statistics, economics, science, mathematics or engineering

Strong writing skills and understanding of story generation and storytelling techniques

Experience creating content for different personas and pain points

Project management skills to manage editorial schedules and deadlines

Understanding of digital marketing, content marketing, and social media marketing

Ability to prioritize and manage various projects based on the changing business requirements

Strong interpersonal skills to influence others without formal authority and lead cross-functional teams

Knowledge of SEO, social, and digital marketing tactics

Proficiency in HTML

Demonstrated skills in collaboration, innovation, and tenacity

Skilled at problem solving and extracting insights from analysis

The ability to synthesize data, summarize issues, and think outside the box is essential

About MuleSoft, a Salesforce company

Our mission is to help organizations change and innovate faster by making it easy to connect the world’s applications, data, and devices. Companies like Spotify, McDonald’s, and Unilever rely on MuleSoft to stay agile, deliver faster, and make the most of their IT investment with API-led connectivity. Hiring exceptional people who want to build a great company together is our number one priority, and we’re committed to providing an equal opportunity workplace where everyone is supported and inspired to do their best work. We work tirelessly to build this culture, and we’re proud to have been named the #1 Top Workplace in the Bay Area and a best place to work 6 years in a row.

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