Digital Marketing Specialist (Virtual)

CarePro Home Health & Transport, Inc. - Lanham, MD (30+ days ago)


Job Description:
We are seeking entrepreneurial individuals who want to be part of a great place where caring for others matter. At CarePro, we deliver an end-to-end solution in home healthcare through our two divisions - In-Home Care and Transportation Services. We seek a Digital Marketing Specialist with social media advertising experience to be a part of our growing in-home healthcare team. At CarePro we value everyone’s contributions and are committed to doing what’s right by our clients, staff, and partners. We are Pro You!

In this role as the Digital Marketing Specialist you will be responsible for managing and updating CarePro’s social media platforms and executing digital advertising campaigns on Facebook, Twitter, Instagram, and more. Essential duties include the following:

Expanding our impact through digital advertising
Executing the day-to-day editorial maintenance of CarePro’s social media platforms
Managing efforts for SEO and design optimization, social media strategy, advertising, and email marketing
Evaluating the efficacy of digital advertising campaigns for a variety of in-house clients
Measuring and reporting performance of all digital marketing campaigns, and assess against ROI goals
Identifying trends and insights, and optimize spend and performance based on the insights
Brainstorming new and creative growth strategies
Planning, executing, and measuring experiments and conversion tests
Collaborating with agencies and other vendor partners
Evaluating emerging technologies and provide thought leadership/perspective for adoption where appropriate

Required Experience:Knowledge, Skills and Abilities:
Have an entrepreneurial disposition to continue developing CarePro’s social media platforms and growing CarePro’s web audience.
Able to write content that informs, engages, and motivates visitors and generates leads
Solid knowledge of Google Analytics website tools

Work Experience and Education:
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Experience in setting up and optimizing Google Adwords campaigns

Keyword: Digital marketing, digital marketer, social media marketing, SEO, content management, social media, branding
From: CarePro Home Health & Transport, Inc.