Senior Manager, Event Audience Acquisition Strategy and Programs (SAP Ariba)

SAP - Newtown Square, PA (30+ days ago)4.3

Requisition ID: 185237
Work Area: Marketing
Expected Travel: 0 - 50%
Career Status: Professional
Employment Type: Regular Full Time


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Senior Manager, Event Audience Acquisition Strategy and Programs


SAP Ariba Marketing


North America




Marketing Execution Senior Specialist - T3


Senior Director, Global Event Strategy, SAP Ariba


This position will be responsible for The Marketing Communications Strategy for SAP Ariba priority events. The qualified candidate will ensure the right communication and marketing strategy to drive event attendance and associated event performance goals. This includes creating the overall audience acquisition strategy and executing an integrated plan of MarCom, social media, digital and internal enablement activities to ensure the right messaging and overall MarCom strategy is in place for these events. The person will be responsible for GDPR knowledge and making recommendations to the broader events team in alignment with marketing operations.

The successful candidate will be asked to focus on both the business side of events, and the operational side while being a “day-to-day” project manager, collaborating with team members and processes in the execution of tactics, and activities.


Develop the overall MarCom strategy for SAP Ariba Marketing priority events focusing on activities to ensure the right messaging and communication is place for each event. Work jointly with program leads and field marketing, and other stakeholders on the implementation of this strategy.
Ensure the right messages are communicated towards the right audiences and work closely with the Content Strategy Lead (where applicable) on ongoing alignment of all promotional activities with the content priorities of the event
Work with the Social Media and digital leads to develop and implement an integrated MarCom and Social media strategy that ensures awareness for SAP’s Ariba’s Marketing events with all key audiences. This includes definition of audiences, channels and tactics.
Deliver all pre and post event communications required for events including email communications, online communications, event deliverables and mobile application content
Develop enablement tool kits for our field sales, field marketing and partner teams to ensure they have the right support to execute for our key events
Ongoing campaign execution with third party agencies and internal service organizations to ensure flawless execution for all campaign activities and deliverables
Ensure the ongoing promotion of available online content from SAP’s Ariba’s signature events in key online channels and social media
Works with a cross functional team and is responsible for aligning functions from Sales enablement, pre-sales, operations, infrastructure, marketing, global events, regional events and technology.
Drives team behavior through cadence driven business practices.
Project manage assigned workstream for events end-to-end from objectives, timelines and processes to successful execution and analysis
Assist in weekly communications reporting to MLT
Take on broader project management tasks for event-related projects as necessary


7-10 years of marketing experience, preferably with a strong background in communications with direct sales engagement
Excellent writing and communication skills
Experience in integrated campaign planning and campaign messaging development
Solid understanding of SAP Ariba marketing strategy and knowledge of key audience profiles
Exposure to social media and understanding of pull marketing
Understanding of the role of events in the mix of marketing channels
Strong decision making skills at the project / functional level with the flexibility to adjust to frequent changes
Customer Focus - Have a strong customer/user-focused mindset
Self-motivation and a proactive approach
Ability to cope with stress and tight deadlines;
Be comfortable in a fast-paced, entrepreneurial environment and should be willing to travel
Bachelor’s degree required.

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SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. ( or, APJ:, EMEA: Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.
Additional Locations: Virtual - USA