- Communication Skills
- Affiliate Marketing
- Data Analysis Skills
- Social Listening
Ulta Beauty is the largest specialty beauty retailer in the United States and the place for the true beauty enthusiast who gets butterflies as she shops for beauty and experiments throughout our store. We are the only one to provide our guests prestige, mass and salon products and services under one roof – All Things Beauty, All in One Place™. We put our guests at the center of all we do, committing to offer her unrivaled ways to be beautiful in an environment that provides the thrill of exploration and delight of discovery.
GENERAL SUMMARY & SCOPE:
Today, beauty enthusiasts engage with each other, influencers and the brands they love via social media. The importance of understanding these conversations – as well as being a part of them – is at the core of our business.
We are looking for a Social Listening Analyst whom will be the ‘social ears’ of Ulta Beauty. This means tapping into the social ecosystem through real-time social monitoring, listening, reporting and researching. We want to know what our guest is talking about and what matters to them, but also what the larger conversation is amongst beauty enthusiasts and how that informs strategy and business goals.
The Analyst will be responsible for sharing insights from their research and collaborating with multiple stakeholders and external partners, playing an important role in shaping social media strategy and content as well as feeding into important areas of business development, including community engagement.
The role requires strong analytical skills and deep knowledge of social media channels and the associated technology and best practices in the space. This individual has the ability to extrapolate insights and see the bigger picture impact on the business. They are a self-proclaimed beauty enthusiast and social media lover, with an eagerness to uncover the latest and greatest in beauty, identify trends, interpret how sentiment and engagement impact the community.
Beauty experience/a love for beauty is a must. This is an exciting opportunity for a passionate individual looking to join a fast-growing company and a dynamic team. There is also opportunity for flexible working location between our downtown Chicago office and Bolingbrook headquarters.
PRINCIPAL DUTIES & RESPONSIBILITIES (*Essential Functions)
Real-time social monitoring
Constant connection to conversations happening on (and off) Ulta Beauty social channels to be the first to escalate noteworthy conversations
Establish system/automation tools to aide in real-time conversation monitoring
Ability to check-in on weekends/nights to ensure escalation of noteworthy conversations
Perform community conversation audits across Ulta Beauty’s owned social media channels to identify key themes, audience sentiment, share of voice, customer interactions, trend opportunities and content creation ideas
Use social listening to provide market analysis across competitors, influencers and fan conversations in the beauty space
Extrapolate insights and recommendations from social listening to help inform broader brand marketing strategy and direction
Support ongoing social listening requests from various teams within the business (e.g. product development, partner marketing, sales)
Through listening, daily interaction with the community and brand immersion, work closely with Community Specialist to help refine a community engagement strategy that goes beyond customer service and in to authentic conversation
Partner with Ulta Beauty Guest Services team to understand omni-channel consumer sentiment and reactions and ways to tie back to social data
Establish best practices for tracking, measuring and reporting on various social listening metrics such as sentiment, conversation and engagement across Ulta Beauty’s owned channels
Pull and analyze campaign conversation reports leveraging current social media tools (Sprinklr, Unmetric, Rival IQ, Instagram/Facebook/Twitter/Pinterest/YouTube insights)
Partner with agency teams to dive deeper into multi-channel campaign recaps to glean actionable insights and share learnings with internal teams
Partner with agency teams and act as an input into trend/behavior reporting
Collaborate with Ulta Beauty Consumer Insights team on development of internal surveys, audience segmentation and other cross-platform audience research initiatives
Maintain technology partnerships and consistently evaluate vendor landscape to ensure best in class partners for social listening and research
Bachelor's degree (marketing specialization preferred), plus 4-5 years of social community management/analytics experience
You live and breath pop culture and trends within the beauty landscape and beyond – you know what’s new, what’s past its prime and what beauty enthusiasts are loving
Understanding how to extrapolate insights and illustrate the greater business impact
Experience with data analysis and reporting working in a marketing department or agency setting; proven strong analytical and detail oriented skills required
Experience mapping social listening data to industry trends
Strong understanding of the consumer decision journey and marketing funnel
Passion for beauty with deep knowledge of the industry landscape, current trends/innovations and emerging technologies
Social media listening platform power user; experience with Sprinklr (publishing and listening) a plus
Excellent problem-solving skills and the ability to work independently, while being an accountable member of a fast-paced team
Excellent written, verbal, and presentation communication skills.