The Senior Digital Ad Operations Specialist will participate in the execution, management, troubleshooting, and optimization of digital marketing campaigns aimed at both branding and response objectives. This position is responsible for properly setting up all components of a campaign, maintaining a thorough QA process, and helping to create and maintain best practices.
Manage the trafficking, testing, implementation and QA of ad campaigns and pixel tags as needed
Test digital creative ads to ensure proper adserving implementation
Correctly traffic ad tags to vendors in a timely manner
Provide status of campaign implementation to the media planning team within 3 days of launch, including screen shots, and actions taken if implementation issues occur
Regularly monitor and QA all live campaigns for proper serving, click through action, and conversion events. Identify potential issues and communication recommendations
Create floodlight tags in Doubleclick and send to appropriate contact, and conduct QA
Create click trackers in DoubleClick, where appropriate, and send to appropriate contact and conduct QA
Assist the larger IQRx team in the continued education of ad serving and related technologies (i.e. Ad Blocking, Ad Verification, Programmatic, etc.)
Interface regularly with partners; resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements
Manage site analytic look up tables and the implementation of site analytic event tag URL extensions
Troubleshoot internal and external ad server system issues
Coordinate with client data feeds, as necessary
Coordinate all tagging and integration efforts with third parties such as Programmatic Engines, ad verification partners and survey vendors
Documentation of protocols associated with client terms
Assist in the development of and maintenance of Ad Serving SOPs
Assist in oversight and training of associate ad operations specialists
Bachelor’s degree (Preferably in business management, computer sciences, data management, or another related major)
3+ years of experience working in a fast paced environment
3 years of experience in digital banner and search marketing
3+ years of experience using DoubleClick, Atlas, WebTrends, Omniture, Google Analytics, etc.
Must be proficient in ad server targeting methods
Must be able to demonstrate technical expertise
Excellent multitasking abilities and the ability to prioritize well in a fast paced environment.
This position involves a strong understanding of the complexities of ad trafficking.
Excellent communications skills, both written and verbal
Familiarity with different online advertising pricing structures (CPC, CPM, CPA, etc.)
Comfortable working with vendors, clients, and other outside parties
Strong detail orientation
Excellent problem solving skills
Ability to manage projects autonomously