Job Title: Director of Marketing and Public Relations (DRMKPR)
Position Overview: Directs Marketing department in activities related to: Marketing, Public Relations and Communications. This position is responsible for managing TBCs visibility and community outreach through various marketing, public relations and communication efforts. This position will plan and implement effective strategies to support, retain and promote sponsor organizations and relationships to achieve established blood collection goals. The Director of Marketing and Public Relations will represent TBC as a role model that positively reflects the values, ethics and culture of the organization. The position requires the ability to handle difficult situations and ways to arrive at an agreement amongst diverse groups of stakeholders. Duties: ? Administrative/Managerial: o Coordinates and manages community development, public relations, marketing and communication activities that support the achievement of organizational goals while promoting the visibility and awareness of the TBC brand to create a strong relationship with the community. o Responsible to create, manage and execute the departmental budget. Identifies strategies to ensure budget and financial objectives are met. o Provides analysis and reports for public relations, marketing, and communication tactics that drive decision making taking into consideration cost effectiveness, strategic targeting, return on investment, and operational performance. o Provides motivation and development for subordinates. o Responsible for development of leaders throughout the organization by being a role model of high level leadership behaviors and through the implementation of leadership development opportunities. o Maintains awareness of current events and trends in the blood industry ? Marketing: o As a keeper of the TBC brand, this role will have oversight to ensure that brand consistency tactics are incorporated into daily operating activities and corporate behaviors. o Develops new and feature material, publications, and advertising to educate, recruit and retain a growing number of dedicated frequent donors. o Provides oversight and management of integrated marketing and communication efforts including maintaining vendor relationships and contacts. o Manages the content and functionality of the organization’s website and intranet site and acts as the liaison with website vendors. Also, manages the functionality and content of all integrated marketing efforts. o Responsible for managing the development and creation of all marketing and publicity materials needed by the organization as well as managing the inventory of such items.
? Public Relations and Communications: o Plans, organizes, attends, and communicates special events on behalf of the organization. o Writes, creates, and oversees the distribution of organization news releases, public service announcements, newsletters, and special promotional mailings and maintains accurate media contact list for service/collection territory. o Represents TBC with area news media firms and maintain strong working relationship with staff at media outlets, including newspapers and television stations. Required to serve as media spokesperson for various topics. o Conducts public speaking engagements to enhance the visibility of the organization as well as provides tours and/or education for the organization. Also, may conduct training sessions and educational sessions to internal staff for promotional events, marketing tools, and/or integrated marketing efforts. o Develops and supports the implementation of satisfaction surveys: donors, customers, and blood drive coordinators. Assists in the development of value-added benefits for donors (memberships or special donor clubs, incentive programs and affiliation tools). Must demonstrate concern for exceeding immediate and future needs of customers. Responds to customers with a high-level of urgency. Takes personal ownership in ensuring that customer’s expectations are met. Uses customer feedback for continuous development. o Develops and executes advertising strategies to maximize impact of message while maintaining budgetary constraints.
Education Requirements: Bachelor’s Degree in Sales, Marketing, Communications, or related subject.
Experience Requirements: Minimum of five years’ managerial responsibility in public
relations, marketing or sales, or five years of technical experience in sales or marketing
Knowledge, Skills and Abilities:? Language Skills:
o Ability to read, analyze, and interpret the most complex documents.
o Ability to respond effectively to the most sensitive inquiries or complaints.
o Ability to write speeches, articles, advertising copy, press materials, educational materials and other written copy using original or innovative techniques or style.
o Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or board of directors.
? Mathematical and Statistical Skills:
o Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions and decimals.
o Ability to compute rate, ratio, and percentage.
o Ability to accumulate statistical data, and to appropriately graph, analyze, and react to the data.
? Mental Demands:
o Work involving a variety of complex problems to be solved under general blood center policies.
o Ingenuity and judgment required to review facts, plan work, estimate costs and deal with factors not easily evaluated, interpret results, draw conclusions, and take or recommend action; solutions to problem often require coordination with other departments.
? Reasoning Ability:
o Ability to solve practical problems and deal with a variety of variables in situations where few precedents or standards exist.
o Ability to understand and comply with a variety of instructions furnished in written, oral, diagrammatic, or tabular form.
? Contact with Others:
o Frequent contacts with many persons at different levels inside and outside the organization required to carry out blood center policies and programs and to obtain willing acceptance, consent, or action.
? Effect of Error:
o Probable errors not easily detected and may adversely affect external as well as internal relationships and may result in major expenditures for equipment, materials, or unsuitable methods or procedures detrimental to the patient’s welfare or the blood center’s interest. Work is subject to general review only and requires considerable accuracy and responsibility. Continual work with reports, records, plans, and programs of a major functional area of the blood center’s position. Duties may involve the preparation of highly confidential data on which the administration bases important decisions.
? Computer Skills:
o Ability to use common Microsoft Office application programs such as Access, Excel, Word, Outlook, and PowerPoint.
o Ability to use computer projection devices.
o Working awareness of social media platforms and integrated electronic marketing tactics and strategies.