Marketing Manager, Life Sciences

Surescripts, LLC - Arlington, VA3.7

Our purpose is to serve the nation with the single most trusted and capable health information network, built to increase patient safety, lower costs and ensure quality care.

What You’re Like

You play in the intersection of creativity and strategy. You’re connected to movers and shakers, and you know how to work a room. You like to be close to the action of bringing that strategy to life in new and cool ways. You are an authority on big ideas. But you are grounded in good data, real market insights and measurable results.

What We’re Like

Surescripts Marketing is a creative, collaborative and diverse team that lives by the motto, “digital first.” We have serious hustle—we’re always taking care of business and thinking about our next move. We’re storytellers, promoters and go-getters, but we stay grounded in our collective purpose: to unleash the potential of a connected healthcare system. We welcome the intensity of our goals and the seriousness of our work, but we also have plenty of fun.

OK, But Here’s What It’s Really Like

Working in Marketing at Surescripts, you’ll be challenged by competing priorities and juggling long-term goals with short-term needs. In this industry, the pressure is always on. You’ll be called on to use your best judgment, to communicate crazy-effectively and bring your energy, positivity and general brilliance to the table every day. We celebrate our hard-won accomplishments, but we don’t cheat ourselves out of learning from our missteps.

Job Summary
The Marketing Manager, Life Sciences will lead the development of a go-to-market strategy for Surescripts in the specialty pharmacy & specialty HUB markets as well as in the pharmaceutical manufacturer market. Clear value propositions based on our product strategy and portfolio position will be key as well as framing clear, marketing plans and priorities, providing guidance to support the design, development and implementation of marketing programs, brand positioning and communication initiatives that will advance overall company goals related to targeted specialty and pharmaceutical markets.

The Marketing Manager will collaborate broadly with the greater marketing team and across the organization. Given the dynamic nature of our business and industry, a successful manager must be highly organized, analytical and well-grounded in brand and B2B marketing.

Support analysis of customer needs, market drivers/barriers and product performance characteristics to drive positioning and go-to-market communication planning
Collaborate cross-functionally (with product, sales and creative teams) to develop and deliver product branding, competitive claims and compelling product messaging aligned with growth objectives and customer insights
Lead marketing program and content development and roll out to achieve awareness, product launch, and customer activation and retention objectives
Execute strategic marketing campaigns and track their progress (i.e. lead generation) using automation programs
Lead strategic development and delivery of industry and digital events to drive strong brand presence and participant action
Manage the review process for communication/marketing initiatives to help assure internal alignment with communication strategy and positioning across key stakeholders and channels
Provide campaign performance analytics and key metric updates for marketing dashboard
Identify, evaluate and execute relevant industry advertising and partnership opportunities to achieve brand awareness and thought leadership
Support construction and management of the annual marketing budget.

Basic Requirements:
Bachelor degree or equivalent experience
5 years of marketing and communication management experience
Experience planning and executing marketing campaigns using a full range of marketing disciplines, including but not limited to digital marketing, social media, interactive media, video, advertising, tradeshows/events, direct marketing, press relations, sales training and support, and collateral creation
Experience working with external partners to plan and execute marketing campaigns
Experience communicating with and influencing individuals at all levels of the organization
Product launch and brand positioning experience
Strong analytical skills and business judgment, with the ability to discern market requirements from market preferences
High proficiency with MS Office (Excel, Word, Outlook, PowerPoint)

Preferred Qualifications:
Bachelor degree in Liberal Arts, Journalism or Marketing
Experience in health care (B2B product or Consumer), health information technology, and/or network technology marketing
Familiarity with marketing automation and/or email marketing technology, such as Eloqua, Marketo, HubSpot, Pardot, Exact Target, etc.
Experience with management and administration of marketing elements within (CRM)
Experience with project management programs, such as Basecamp, JIRA, etc.
Experience with webinar platforms, such as ON24, GoToWebinar, etc.
Copywriting and/or editing experience