- Post Production
- Project Management
- Adobe Creative Suite
- Layout Design
Overview of the Position:
The successful Creative Director leads and guides the creative process and related creative projects, including integrated cross-channel initiatives, print design, marketing campaigns, eCommerce, online advertising, digital marketing, retail, wholesale and tradeshow environments. S/he is accountable for ensuring the creative work is high quality and aligned with the prAna brand and target customer. The position drives successful projects with conceptual power and exceptional design skills in a collaborative team environment.
1. Creative Direction
Leads and manages the creative process as it relates to brand marketing from concept to completion
Translate marketing objectives into clear creative strategies
Collaborate with cross-functional multidisciplinary project teams, particularly Marketing, eCommerce, Merchandising/Design, and Sales in order to ensure projects are effective, on time, and that creative is consistent across the channels
Lead the conceptual and strategic direction for location photo shoots from season to season
Ensure visual communication and brand standards are met
Oversee deliverables, timelines and budgets
Meet with senior leadership to present and communicate campaign strategies and solutions
Review work, troubleshoot and provide feedback to creative teams
Respond to requests and ensure proper image selection is provided and utilized in all channels
Ensure consistency with and appropriateness of all brand imagery through the lenses of our different channels and geography, and through the eyes of our customers and communities; identify issues and take action to resolve
Oversee the creative direction of internal prAna HQ imagery, graphics, and messaging
2. Leadership, Management and Communication
Lead and direct a creative team of up to 15 team members in the design and production of all marketing collateral
Prepare annual goals and budget for creative; oversees budget
Keeps teams informed. Coaches for development of brand understanding and creative execution
Hires and develops staff members
Prepares and conducts performance assessments and pay reviews
Ensure effective processes and procedures with clear roles and responsibilities within and across the team
Oversee all project creative calendars and works with Trafficking to ensure all projects are on time and meet respective project requirements
Perform other duties as assigned.
Minimum Job Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
Education and Experience Requirements:
Bachelors’ Degree in design or visual arts, or equal combination of experience and education highly preferred
4-6 years working experience as either an Art Director with similar scope of responsibilities and accountabilities
Experience performing or managing a range of creative positions, such as graphic designer, art director and copywriter
Strong creative ideas through to execution, and effective problem-solving abilities
Experienced and skilled at presenting information to upper management and leadership teams
Proven ability to build and execute on concepts
Demonstrated strong sense of design and illustration skills
Experience working in a fast-paced environment adhering to plans and adapting quickly to changes
Experience managing projects and assignments in collaboration with others
Technical Skills and Experience:
Must be highly proficient with current versions of Adobe Creative Suite and familiar with a wide range of other design, web and multimedia software and applications.
User Interface Design - general understanding user analysis, information architecture, usability evaluation and testing, graphical interface design
Best practice knowledge for creating and optimizing web graphics
Familiarity with Magento e-commerce platform preferred
Strong understanding of post-production printing processes, and press checks
Strong understanding of large format printing for retail and tradeshow environments
Ability to occasionally travel domestically and internationally for photo shoots or other creative efforts.
Employee must be able to perform essential functions of position with or without reasonable accommodations.
**Please note: All candidates will be subject to a post-offer background check which may include, depending on position requirements, criminal history, credit history, driving record, employment verification, education and reference check.
EEO/AA Employer/Vets/Disabled/Race/Ethnicity/Sex/Sexual Orientation/Gender Identity/Age