NBME, Product Marketing Manager Position
The NBME is an independent, not-for-profit organization that provides high-quality examinations for the health professions. Protection of the health of the public through state-of-the-art assessment of health professionals is the mission of the NBME, along with a major commitment to research and development in evaluation and measurement. The NBME was founded in 1915 because of the need for a voluntary, nationwide examination that medical licensing authorities could accept as the standard by which to judge candidates for medical licensure. Since that time, it has continued without interruption to provide high-quality examinations for this purpose and has become a model and a resource of international stature in testing methodologies and evaluation in medicine. Although the NBME's mission is centered on assessment of physicians, it encompasses the spectrum of health professionals along the continuum of education, training, and practice and includes research in evaluation as well as development of assessment instruments.
The NBME has nearly 500 employees and is located in Philadelphia's University City neighborhood, home to some of the country's most esteemed universities, nonprofit research institutes, and research and teaching hospitals.
The Product Marketing Manager is responsible for the strategy and revenue generation of a portfolio of products. The Product Marketing Manager provides marketing expertise to brand stakeholders and cross-functional partners and is responsible for the planning and execution of short and long-term business and marketing initiatives
Duties include, but are not limited to, the following:
Develop the product strategy and product marketing mix for new product development.
Track market trends and derive competitive strategy and differentiation by product type.
Ensure translation and representation of product strategic priorities in customer marketing plans and positioning.
Diagram customer buying process and buying criteria.
Create customer communication support.
Support internal teams to conduct market need / customer validation analysis by customer type.
Report progress of marketing plans to leadership.
Manage the entire product lifecycle from a go-to-market perspective, including working with operational/NPD stakeholders on needed productivity until product is ready for sunsetting.
Identify services/support needs to translate from product offering to solution/value-add offering; identify customer research requirements and work with the customer insights manager to deliver value-added offering.
Promote and deliver product training for customers and internal stakeholders.
Business development such as lead generation and lead conversion.
Create a value proposition and ensure differentiation and relevance in the market.
Develop tools to support the promotion of the value proposition to prospective customers.
Create cross-selling strategies in Market that drive incremental revenue.
Collaborate with the finance team to generate forecasts and budgets for revenue and customer acquisition.
Conduct pricing and profitability analysis to understand the potential impact of product policy changes on new product launches and changes to product positioning.
Use metrics to improve ROI (Cost to acquire customers).
Skills and Abilities
Experience serving as the "Voice of the Customer".
Proactively driving customer engagement throughout the product lifecycle.
Previous experience developing and executing a marketing plan that resulted in increased revenue.
Experience conducting market analysis.
Ability to influence outcomes with a professional demeanor.
Creativity that becomes the insights of others.
Ability to accomplish objectives in a collaborative work environment.
Minimum of 5 years of experience in product strategy and marketing, experience in healthcare marketing strongly preferred
Experience with Marketo a plus
Bachelor's degree emphasis in marketing (MBA preferred).
The NBME offers competitive salaries, excellent benefits, and a rewarding work environment.
NBME is an EEO employer as defined by the EEOC.