CRM Manager

William Hill US - Hoboken, NJ (30+ days ago)4.4

William Hill US is hiring a Senior CRM Manager for its brand new location in Hoboken, NJ!

Get ready for a new market with a wide open field. We aim to be first out of the gate, which means you'll help define our brand by building an engaging relationship with our customers. You'll drive the CRM function in order to maximize retention and life time value. Create, implement, manage and optimize campaigns based on customer behavioral triggers and using a range of routes to market in order to meet business KPIs.
You will:

  • Be responsible for constructing targets for particular customer cohorts.
  • Implement a value driven approach to CRM and demonstrate incremental benefit to the business
  • Ensure that the CRM plan is executed on time, on brief and within budget
  • Lead weekly reviews with key stakeholders, get budgetary sign off of bonuses and report back on ROI
  • Develop an omni-channel approach to CRM with a view to optimizing and testing the full suite of channels
  • Prioritize take up of products/services through new channels to fall in line with business objectives
  • Deliver clear communications to the customer that are relevant to their needs and life stage
  • Work with product and operational teams to identify key opportunities to enhance the player experience and customer journey
  • Drive more insight and analysis into the effectiveness of CRM initiatives
  • Establish a framework for briefing customer services on monthly plans and ad-hoc campaigns to allow volume forecasting
  • Report to the Director of Marketing

Minimum Requirements:

  • At least 3 years’ experience in CRM with emphasis on experience from a B2C company (preferable from e-commerce companies)
  • Experience with CRM execution for gaming or gambling companies is a big advantage
  • Experience in email marketing tools and campaign management tools
  • Sharp analytical mind
  • Very focused and assertive - Knows how to distinguish between important and less important tasks
  • Can make things happen - takes responsibility and accountability
  • Experience, interest and aptitude in technology
  • Excellent communication, managerial and interpersonal skills
  • Highly organized and process driven
  • Excellent command of the English language, writing and speaking

Interested in joining the team? To learn more about William Hill and to apply online, click on the link below:

Job Type: Full-time

Salary: $105,000.00 to $115,000.00 /year


  • CRM: 3 years


  • Bachelor's

Required work authorization:

  • United States