Social Media Specialist

Heifer International - Little Rock, AR (30+ days ago)4.4


Heifer International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Function

The Social Media Specialist uses their knowledge and expertise in marketing and social media to assist with achieving the marketing goals of the organization. As an integral part of the Marketing team, this person works collaboratively to plan, implement and track social and digital media campaigns in order to increase fundraising revenue toward ending hunger and poverty.

Character Traits

We are looking for someone who is detail-oriented, creative, collaborative, organized, patient, passionate, empathetic, meticulous, perceptive, communicative, analytical and reliable.

RESPONSIBILITIES AND DELIVERABLES

Project coordination of social media campaigns (60%)

DELIVERABLE

Responsible for the day-to-day content management of the community across all social media channels including: writing posts, gathering and creating content including images and video from existing content library and repository.
Maintain an editorial calendar of content and collaborate across teams to coordinate social campaign efforts.
Ensure the Heifer brand voice comes through across all social platforms and posts.
Assist in developing and implementing Heifer’s strategic plan to grow social media audience for key demographics.
Coordinate with cross-functional team members and external agencies to meet deadlines and drive data-driven strategic recommendations.
Stay current on industry trends and technological developments, sharing this information and best practices to inform team members and evolve the social media strategy.

Reporting and tracking (30%)

DELIVERABLE

Monitor social trends to identify opportunities to promote Heifer’s content.
Develop and maintain ongoing reporting (weekly, monthly quarterly) and forecasting of all KPIs across social media channels.
Use web analytics and other available tools to assemble data from multiples sources.

Administrative (10%)

DELIVERABLE

Schedule team meetings and conference calls.
Participating in weekly team meetings.
Communicate with social media vendors in a timely manner.

May perform other job duties as assigned

Required Skills

Required Experience
Minimum Requirements

Bachelor’s degree in Marketing or related field
Three (3) or more years of relevant work experience
Demonstrated ability to manage social media campaigns with creativity and consistent branding

Preferred Requirements:
Fundamental knowledge of social media publishing and moderation.

Most Critical Proficiencies

Proficient in Facebook, Instagram, Twitter, Pinterest and other platform insights
Exceptional journalistic research skills–must be resourceful to identify, gather and create content including images and video.
Experience working with social analytics and listening tool(s) – Sprinklr a plus.
Experience working with web analytics tools.
Self-starter, with ability to navigate ambiguous data and requests.
Strong multi-tasking capabilities and ability to juggle multiple projects.
Excellent organization and communication skills with the ability to converse diplomatically and tactfully with a wide variety of people.
Excellent writing, editing and research skills.
Comfortable multi-tasking and able to deliver results under pressure and tight deadlines on an occasionally non-traditional work schedule.

Essential Job Functions and Physical Demands

Working at the computer for long periods of time.
Constant face-to-face, telephone and electronic communication with colleagues. and vendors; occasional interactions with the general public.
Ability to work with sensitive information and to maintain confidentiality.