Job Title Marketing Coordinator

HR Knowledge - Mansfield, MA (30+ days ago)2.8


Marketing Coordinator

  • Job Locations US-MA-Mansfield

    Job ID 2018-1232 # of Openings 1 Category Marketing

  • Overview HR Knowledge, a rapidly growing, privately held firm, is seeking a bright and hardworking individual to support their overall marketing and brand promotion initiatives. The Marketing Coordinator is responsible for executing marketing strategies that generates quality sales leads that allow the sales team to boost revenue and increase HR Knowledge’s market share in the Integrated HR Outsourcing sector. To assist in the creation of communication material and sales collateral that effectively describe and promote the organization and its services including graphics, brochures, company or service fact sheets or other promotional documents for internal and external use. This position is also instrumental in preparing and managing the communications process at HR Knowledge for its employees, clients and outside media/web/social networking channels. This position works closely with the Vice President of HR Services to understand corporate objectives and market characteristics in order to identify and implement effective marketing strategies used to drive business plan objectives and marketing goals

    Responsibilities Marketing and Sales Campaigns
    • Create and produce effective, clean and creative materials for marketing, sales, training and networking events including, but not limited to targeted sales and marketing collateral, presentations, online info graphics, print advertisements, event signage and invites
    • Assists business development team in preparing various marketing materials as needed on an ad hoc basis
    • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
    • Produce reports and dashboards that reflect progress on all marketing campaigns to generate leads including web traffic and sales and marketing campaign analytics
    • Presents at monthly marketing meeting and demonstrate execution of goals and objectives
    Social Networking
    • Manage social media outreach; deliver content via LinkedIn, Twitter, Facebook, Constant Contact, email, or direct mail
    • Drive the blog editorial and white paper calendar by working with the senior management team by project managing all thought-leadership pieces
    • Manage the process of the firm’s monthly newsletter process to ensure it goes out in a timely manner
    Content Management Branding
    • Create, deliver, edit, and optimize marketing materials
    • Work with SEO to ensure all HRK’s website, marketing and sales collateral is fit for purpose and is kept both on message with HRK’s Positioning Statement and up-to-date.
    • Keeps promotional materials ready by maintaining inventorying stock; placing orders; verifying receipt
    • Establish, maintain and utilize visual marketing content libraries, including photos, videos, art design, and logos
    • Maintains and updates marketing library of standard company boilerplate proposals, presentations, and other collateral materials
    • Track and report on all site metrics; ensure that SEO rankings are continually monitored, improved and appear on page one of search results, present results monthly to management team
    Events
    • Coordinate conferences, training seminars, speaking engagements, webinars, staff teambuilding and other outings for clients and the company
    • Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
    • Create a clearly defined event project plan that includes pre, during and post event activities and measurement (brand, messaging, design, editorial opportunities, materials)
    • Identify and research possible event opportunities for the company and senior management such as speaking engagements and conferences
    Documentation
    • Assists in the creation of in creating easy to use documents for internal and external use
    • Maintain the HRK Member Perks Program including researching and adding benefits and promoting and marketing this value-add service to our employees and clients. In essence, being the “resident expert” for this program
    • Review and proofread print and electronic copy, articles, presentations and collateral for grammar, punctuation, readability, accuracy, style and adherence to corporate brand/identity
    • Assist management in generating relevant internal and external (client and HRK) documentation ensuring a consistent form, font and branding with our house style
    • Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
    • Second tier support for New Hire Kit creation, updating and maintenance; including new hire, change
    • Maintain regular and punctual attendance

    Qualifications Minimum Technical Skills and Experience
    • To perform this job successfully, an individual must be willing and able to perform each essential responsibility satisfactory
    • Must be fully proficient in the full Adobe suite
    • Excellent knowledge of PDF’s and creating “smart” documents
    • 1-2 years’ experience in HR preferred, but not required
    • Effective writing, copy editing and proofreading
    • Superior graphic design abilities
    • Proven Event planning capabilities
    • Excellent written and verbal communication skills
    • Ability to prioritize and balance multiple projects simultaneously
    • Comfortable with web-based project management tools and collaboration technologies
    • Excellent knowledge of Microsoft office
      • Excel - Formulas and functions
      • Word - Document formatting, headers and footers, mail merges
      • PowerPoint - presentation creation and formatting, slide master, presentation template
    Ideal Soft Skills
    • Excellent organizational skills, a keen attention to detail, strong administrative and analytical skills
    • Reliable with a high degree of confidentiality and integrity
    • Thrives in a fast-paced environment and can adapt at prioritizing responsibilities and tasks to effectively meet deadlines
    • Personable, a good listener and can effectively communicate with all staff and client types through both written and verbal means
    • Works efficiently both independently and as a member of a larger team
    • Willing and flexible to help with any urgent issues that happen to arise at the firm, even if they are outside the immediate scope of the role
    • Collaborative, flexible, positive approach to working within the department and with management
    • Commitment to undertaking continued professional development
    Essential Language Skills
    • Ability to read and interpret documents such as employment legislation, policies, agreements operating procedures, quality control procedures, and instructions
    • Ability to speak effectively in one-on-one conversations and before groups
    • Ability to apply common sense understanding to carry out written and verbal instructions
    • Excellent communication skills with the ability to develop strong working relationships with people at all levels of the organization and excellent stakeholder management skills

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