Job Title Marketing Coordinator

HR Knowledge - Mansfield, MA (30+ days ago)2.8

Marketing Coordinator
Job Locations US-MA-Mansfield
Job ID
# of Openings
HR Knowledge, a rapidly growing, privately held firm, is seeking a bright and hardworking individual to support their overall marketing and brand promotion initiatives. The Marketing Coordinator is responsible for executing marketing strategies that generates quality sales leads that allow the sales team to boost revenue and increase HR Knowledge’s market share in the Integrated HR Outsourcing sector. To assist in the creation of communication material and sales collateral that effectively describe and promote the organization and its services including graphics, brochures, company or service fact sheets or other promotional documents for internal and external use. This position is also instrumental in preparing and managing the communications process at HR Knowledge for its employees, clients and outside media/web/social networking channels. This position works closely with the Vice President of HR Services to understand corporate objectives and market characteristics in order to identify and implement effective marketing strategies used to drive business plan objectives and marketing goals

Marketing and Sales Campaigns

Create and produce effective, clean and creative materials for marketing, sales, training and networking events including, but not limited to targeted sales and marketing collateral, presentations, online info graphics, print advertisements, event signage and invites
Assists business development team in preparing various marketing materials as needed on an ad hoc basis
Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
Produce reports and dashboards that reflect progress on all marketing campaigns to generate leads including web traffic and sales and marketing campaign analytics
Presents at monthly marketing meeting and demonstrate execution of goals and objectives
Social Networking

Manage social media outreach; deliver content via LinkedIn, Twitter, Facebook, Constant Contact, email, or direct mail
Drive the blog editorial and white paper calendar by working with the senior management team by project managing all thought-leadership pieces
Manage the process of the firm’s monthly newsletter process to ensure it goes out in a timely manner
Content Management Branding

Create, deliver, edit, and optimize marketing materials
Work with SEO to ensure all HRK’s website, marketing and sales collateral is fit for purpose and is kept both on message with HRK’s Positioning Statement and up-to-date.
Keeps promotional materials ready by maintaining inventorying stock; placing orders; verifying receipt
Establish, maintain and utilize visual marketing content libraries, including photos, videos, art design, and logos
Maintains and updates marketing library of standard company boilerplate proposals, presentations, and other collateral materials
Track and report on all site metrics; ensure that SEO rankings are continually monitored, improved and appear on page one of search results, present results monthly to management team

Coordinate conferences, training seminars, speaking engagements, webinars, staff teambuilding and other outings for clients and the company
Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
Create a clearly defined event project plan that includes pre, during and post event activities and measurement (brand, messaging, design, editorial opportunities, materials)
Identify and research possible event opportunities for the company and senior management such as speaking engagements and conferences

Assists in the creation of in creating easy to use documents for internal and external use
Maintain the HRK Member Perks Program including researching and adding benefits and promoting and marketing this value-add service to our employees and clients. In essence, being the “resident expert” for this program
Review and proofread print and electronic copy, articles, presentations and collateral for grammar, punctuation, readability, accuracy, style and adherence to corporate brand/identity
Assist management in generating relevant internal and external (client and HRK) documentation ensuring a consistent form, font and branding with our house style
Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals
Second tier support for New Hire Kit creation, updating and maintenance; including new hire, change
Maintain regular and punctual attendance
Minimum Technical Skills and Experience

To perform this job successfully, an individual must be willing and able to perform each essential responsibility satisfactory
Must be fully proficient in the full Adobe suite
Excellent knowledge of PDF’s and creating “smart” documents
1-2 years’ experience in HR preferred, but not required
Effective writing, copy editing and proofreading
Superior graphic design abilities
Proven Event planning capabilities
Excellent written and verbal communication skills
Ability to prioritize and balance multiple projects simultaneously
Comfortable with web-based project management tools and collaboration technologies
Excellent knowledge of Microsoft office
Excel - Formulas and functions
Word - Document formatting, headers and footers, mail merges
PowerPoint - presentation creation and formatting, slide master, presentation template

Ideal Soft Skills

Excellent organizational skills, a keen attention to detail, strong administrative and analytical skills
Reliable with a high degree of confidentiality and integrity
Thrives in a fast-paced environment and can adapt at prioritizing responsibilities and tasks to effectively meet deadlines
Personable, a good listener and can effectively communicate with all staff and client types through both written and verbal means
Works efficiently both independently and as a member of a larger team
Willing and flexible to help with any urgent issues that happen to arise at the firm, even if they are outside the immediate scope of the role
Collaborative, flexible, positive approach to working within the department and with management
Commitment to undertaking continued professional development
Essential Language Skills

Ability to read and interpret documents such as employment legislation, policies, agreements operating procedures, quality control procedures, and instructions
Ability to speak effectively in one-on-one conversations and before groups
Ability to apply common sense understanding to carry out written and verbal instructions
Excellent communication skills with the ability to develop strong working relationships with people at all levels of the organization and excellent stakeholder management skills