Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Department: 05 - 17 Business Development / Strategic Growth
Date Published: 20-Sep-2021
Job Type: Regular
Description & Requirements
Are you ready to trailblaze an entirely new way of working? Solve consumer pain points? Adopt and role model new mindsets and behaviors? Create amazing- disruptive innovations? As part of Disruptive Innovation- you will work in a dynamic environment creating entrepreneurial solutions in the food space. The solutions you create will have significant impact on consumers’ lives and be growth game changers for Kraft Heinz.
This role will sit in the Growth Office on the Disruptive Innovation team and be responsible for pioneering new agile innovation methodologies to bring disruptive- consumer driven innovation to market. The SABM Innovation will be a key member of a small- focused cross functional team to bring these new products to life by leading key marketing initiatives and executing the development & implementation of agile in-market experiments in pursuit of scaling the launch.
This position requires a candidate that is a self-starter- innovator- collaborator- and driver of results. The ideal candidate has experience in disruptive innovation and with methods such as Design Thinking and/or Agile (scrum). This approach to disruptive innovation is new within the growth organization so the individual needs to be flexible- have a growth mindset- and be comfortable with ambiguity. This role will require a high level of collaboration with the business units and cross functional team to implement the strategy and execute the launch. This individual will support the end-to-end direction including go to market strategies- test and learn experiments & learnings. If you are ready to roll up your sleeves in this dynamic role- team- and space- we want to hear from you!
Serve as Marketing Lead for Agile Pod (5-6 person team); entrepreneurial team focused on launching a new innovation that targets future disruption
Partner with Agile team to develop and implement experiments to Test- Learn and Iterate solutions with consumers and retailers
Lead key marketing initiatives- including but not limited to- development of packaging graphics- marketing ads and other marketing communication for the proposition
Participate in entrepreneurial activities outside the realm of traditional Marketing as pod members build personal capabilities across many functions
Support test market launch and building plan to scale launch
Participate in agency-led methodologies and teaching- with an eye for future application of Agile (SCRUM) and Design Thinking principles across KHC
Own the P&L- competitive analysis and retailer sell-in materials (in partnership with business unit)
Bachelor’s degree required- MBA preferred
3 to 5 years of experience in marketing for an established or startup CPG company
Consumer centric & growth mindset – learn fast vs. avoid failure
Prior or relevant experience working in Agile Teams (SCRUM) and Consumer Packaged Goods (CPG) business a plus
Experience with Design Thinking and Lean Start Up a plus
Strong personal motivation in a fast-paced- often ambiguous environment- with a bias for action
Demonstrated ability to influence teams and experience managing multiple stakeholders
Outstanding verbal- written and interpersonal communications skills to internal/external partners
Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space- bringing forth insights and recommendations to integrate into overall strategy
Experience in cross-functional team management; excellent organizational and project management skills
Ability to work collaboratively and actively participate in group settings
Continuous “Learn & Apply” mentality for fast-paced and complex agency-led process
“Big picture” perspective on application of Agile and Design Thinking across KHC- while also delivering the innovation initiative at hand
Flexible- “Jack of all Trades” mentality required: Openness to learn and execute tasks outside of traditional Marketing responsibilities (plan and conduct consumer interviews- review new industry technologies- etc.)
Understanding of Financial P&L
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity