Customer Advocacy Program Specialist

Axis Communications - Chelmsford, MA

Want to join a team that cultivates passion and drives innovation? At Axis, we believe in innovating for a smarter safer world. We just happen to provide cutting-edge security solutions across the globe. While each Axian has his or her own motivators, we all share the same core values.

We're more than just a team here. We are a family. We care about each other, grow together and celebrate successes. Wednesday popcorn, Friday morning bagels, ping pong, and other fun activities add to the time we spend together. This isn’t your typical 9-5. It’s a way of life!

Axis’ Marketing Communications team is searching for a fun and energetic professional to join us as our Customer Advocacy Program (CAP) Specialist. Responsibilities focus on bringing customer success stories to life! Working as a member of the marketing communications team, you will strive to foster relationships that transform engaged customers into references, enthusiasts and full-blown advocates.

The CAP Specialist is in charge of building and maintaining a Customer Advocacy Program for Axis Communications in the Americas. The CAP will align with business strategies that address key customer segments, solutions and other focus areas. Program initiatives will support and integrate with broad marketing, sales and public relations activities as well. Overall, the CAP will help educate and inspire key stakeholders. The CAP Specialist is responsible for the creation of compelling content and marketing materials, building brand awareness, and deepening relationships with existing and prospective customers. This role is highly collaborative and cross-functional, requiring regular communication with customers, partners and stakeholders across the Axis organization.

What You’ll Do Here…

Develop and strengthen customer-centric relationships to build customer advocates
Recruit, maintain and manage pipeline of customer participants for reference and advocacy opportunities
Act as a central resource to research, secure, and track contacts for sales reference
Communicate internally and work with stakeholders to produce compelling Customer Advocate Program content such as case studies, customer testimonial videos, sales presentations, speaking opportunities and more
Expand and enhance the program by establishing best practices to capture, track, manage and share information
Build and maintain a robust reference database, aligned with the business strategy and useful to the sales and marketing organizations
Help establish customer advocacy priorities in alignment with the business strategy
Increase Customer Advocate Program adoption and visibility
Communicate quarterly ROI metrics/reporting to stakeholders in sales and marketing management
Work with internal teams and outside vendors to scale program activities including content writing services, customer interactions, information organization, content development, social media outreach and overall project management
Responsible for ensuring the program contributes departmental and organizational goals
What We Are Looking For…

Demonstrated competency in the following areas:
Business (Business Acumen, Strategic Thinking, Adapting to Change)
People (Communication, Teamwork, Relationship Management)
Job (Knowledge and Ability, Accountability, Self-Development)
Strong acumen and understanding how marketing campaigns and programs contribute to company revenue
Experience with business-to-business marketing
Excellent content development and formal writing skills
Experience collaborating with or managing freelance writers, agency staff, video production and or other vendors to achieve program results
Experience managing a campaign budget and reporting ROI / program metrics
Great organization and project management skills
Must be able to maintain organization and professionalism in a fast-paced, rapidly changing environment
Strong work ethic, analytical and creative skills to take initiative and get the job done
Proactive and driven to solve problems and find innovative solutions
Must possess a team-oriented philosophy as cross-organizational teamwork and buy-in is essential
What You’ll Need…

Bachelor's Degree in Marketing or relevant discipline
Minimum 7 years professional/marketing experience - work within a customer reference, advocacy or success program preferred

Valued but not required skills or experience:
Background in marketing technology products and solutions is preferred
Salesforce/Pardot experience preferred

Physical Demands:
Employee is occasionally required to lift 20-25 lbs (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions)
Travel: Up to 15% required
What we have to offer...

Axis is more than a rock-star culture with cutting-edge innovation. Axis is a company that puts our employees first and a Great Place to Work for 2018 by GPTW & Fortune Magazine! Here’s just a glimpse of what we do for our Axians:

Inspire you to grow and develop through employer-offered training as well as tuition reimbursement
Take care of more than just the ‘work you’, but rather the ‘whole you’ through our health, dental, vision, and fitness health & wellness programs
Support parents & their kids through paid parental leave and help to alleviate the cost through a dependent care reimbursement account
Encourage work/life balance with a generous vacation policy – not to mention, our paid sabbatical program at your 5-year anniversary, allowing you to relax and unwind for an extended period of time
Help prepare for your life after retirement through our 401(K) program
Our leaders have a true mentorship approach that welcomes creativity and out-of-the-box thinking while fostering endless learning. Whether you want to further your education, change careers, travel to exotic places, or join a work-hard play-hard organization, at Axis, you get a life - one that offers personal and professional balance and encourages you to be the best version of yourself. It really is that kind of place! Why imagine what it’s like when you could be one of nearly 3000 Axians worldwide contributing to the culture and innovation.

Taking the first step to be an Axian is easy - all you have to do is apply!

Want to know more about Axis? Please visit our website