Marketing Product Manager

Standlee Premium Western Forage - Kimberly, ID2.7

30+ days agoFull-time

Job Description
The ideal Marketing Product Manager will have the drive and passion to manage and execute against all assigned category, product and project parameters; category and product management, planning, budgeting, coordination & follow-up. The ideal candidate will have specific Consumer Packaged Goods marketing experience and will be responsible for managing and executing all deliverables associated with a product line(s); market analysis and sizing, unit & financial forecast, packaging and support. This position also assumes project coordination and execution across all organizational functions.

While this position profile identifies the key responsibilities and expectations for performance, it cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

Essential Functions of the Position
Program Management:

  • Develops project parameters and assigns responsible parties; Sets up tracking & follow-up plans
  • Develops and maintains the project deliverable timelines and budget
  • Communicates on a consistent basis including progress, issues/resolution path, budget
  • Recommends enhancements to overall project and management throughout and at completion
  • Proven & commanding category and product leadership within the organization
  • Incremental sales with desired/optimized margins through market expansion- new or share increase
  • Strategic & tactical lead and spokesperson for the category and products within & out of the organization
  • Tireless project management- high accountability, detail-minded with excellent follow-up
  • Creative but grounded problem solving skill set
  • Works & follows-up with project manager or other internal resources to fulfill project executables

Product Management-

  • Analytics- market and competitive analysis, market sizing & forecasting and financial impact
  • Develops product plan and marketing strategy based on market & consumer environment including packaging & support materials & tools including web, promotional plan
  • Presents plan for approval with GM Marketing followed by the executive team
  • Works across the organization throughout execution
  • Partners with Sales Management to execute the sales plan and meet/exceed forecast and financial deliverables
  • Assesses progress and adjust plan & programming as needed, analyzes marketing ROI across programming (consumer & trade), recaps budget spending and adjusts as needed
  • Manages vendor relations in product category agencies (web, creative, nutritionist, packaging, etc.)
  • Proven leadership across organization for category and product line
  • Innovative market researcher including consumer & competitive environment, market & opportunity sizing, pricing
  • Solid strategy development, ideation and problem solving skill sets
  • Consummate consumer advocate and fact-based experience/knowledge
  • Proficient at forecasting and financial projections

Experiences / Education Requirements

  • Associates in Marketing or Business (minimum); Bachelor’s degree preferred
  • 4-6 years of Marketing job experience with consumer & trade responsibilities (minimum)
  • 2-3 years of strategy and planning development & execution preferred
  • Educated in classic CPG marketing techniques (4 P’s of Marketing)
  • Retail & consumer products experience preferred
  • Strong analytical & forecasting skills
  • Excellent written and verbal abilities
  • Proficient across business applications (IE: Word/Excel/PowerPoint)
  • Web and social media experience required

Travel Requirements 20-35% travel - domestic

We are Driven to Succeed At Standlee Premium Western Forage we’re excited about our future and are looking for great people to join us!

Standlee Premium Western Forage® provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements Standlee Premium Western Forage® complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Job Type: Full-time

Application Questions
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  • Are you in Kimberly, ID?

Job Type: Full-time


  • Product Marketing: 1 year (Required)


  • Kimberly, ID (Required)