Essential Functions:
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Produces, edits, and proofs digital content according to a content schedule.
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Creates a monthly content calendar for social media advertisements and paid campaigns.
- Oversees and contributes to results reporting and presentations.
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Recognizes areas for opportunities; gathers insights and brainstorms action plans to capitalize on opportunities.
- Develops comprehensive social media influencer and reputation strategies for individual brands and corporate messaging.
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Identify cutting edge tools and techniques to help support business objectives
- Actively monitors and engages in all brands’ online communities, including monitoring social media channels, social media groups, review channels, and responding/engaging with customers and employees as needed.
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Ensure online engagement and content is HIPAA compliant and adheres to brand guidelines for messaging, tone, style, and quality.
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Maintains an advanced understanding of all digital competencies; includes analytics, content creation, community management, influencer engagement, and paid media channels.
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Collaborates with variety of key internal and external stakeholders in a matrix environment.
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Develops social media influencer campaigns to encourage engagement in real-time.
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Performs other related duties and projects as required by management.
Education and Experience:
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Bachelor’s degree Communications, Public Relations, Marketing, or equivalent work experience required.
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Minimum of three (3) years experience with demonstrated success managing a company’s and/or brand’s social media and online presence required.
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Experience with KPI tracking and data analysis required.
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Experience using Adobe Photoshop preferred.
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B2B or dental industry experience preferred.
Pay Range: $27.15-$35.00p/hr.
