Marketing Specialist Intern

American Family Insurance - Manchester, MO (30+ days ago)3.8


The Marketing Specialist is a staff member of the Agency and not an employee of American Family Insurance.

Objective

The Marketing Specialist is responsible for assisting the agency owner with the development and implementation of targeted marketing and lead generation programs to identify new prospects, cross-sell opportunities and grow the agency’s brand in the community.

Marketing

  • Organizes and manages the process for identifying market opportunities
  • Develops, communicates and implements marketing strategies
  • Coordinates appropriate resources for agency marketing programs
  • Aligns with current brand marketing strategies to ensure continual development of lead generation
  • Analyzes and tracks results of marketing efforts and makes adjustments using continuous improvement methods
  • Manages agency social media content development, interactions and as applicable, advertising

Community Development

  • Develops a network of community contacts
  • Researches opportunities and manages agency sponsored special events
  • Promotes insurance related topics and products in the community
  • Coordinates outreach and engagement efforts

Education/Licenses/Designations

  • Required by state statutes to have proper insurance licensing to sell, solicit or negotiate insurance products. This position must have at least one qualifying line of authority: Property; Casualty; or Life;
  • Valid driver’s license and transportation required

Role Requirements

  • Solid knowledge and understanding of marketing concepts, strategies, practices, and tools
  • Ability to work independently to plan, set priorities, and organize work
  • Active involvement in the local community
  • Excellent oral and written communication skills
  • Demonstrated experience with PC software applications (Microsoft Office Suites, Internet Explorer)
  • Experience using a wide range of digital devices
  • Experience with social media platforms

Preferred Knowledge/Skills/Education/Designations

  • Demonstrated knowledge of insurance concepts and principles
  • Demonstrated effective multi-line insurance marketing and sales experience
  • College degree or equivalent experience in a related field

Working Conditions

  • Non-typical schedules (evenings or weekends) may be necessary on occasion
  • This position may require travel
  • General office setting

Note: The information contained in this role profile is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all accountabilities, activities, skills and knowledge needed to perform in this role. Please note that functions and work schedules are reviewed periodically and are subject to change based upon business need.

Job Types: Full-time, Part-time, Internship

Experience:

  • Social Media Marketing: 1 year

License:

  • Property and Casualty License