Paid Media Strategist – Eden Prairie, MN or Telecommute

UnitedHealth Group - Eden Prairie, MN3.6

The Paid Media Strategist will plan, execute, manage and optimize Search Engine Marketing (SEM) and Display Advertising initiatives that drive web leads and engagement, exemplify digital best practices and innovation, and promote Optum in the marketplace.

The Paid Media Strategist will work closely with a cross-functional team comprised of Program Management, Analytics, Social Media, SEO and Digital Campaign Management to execute best-in-class campaigns designed to align with our marketing partners’ business objectives and optimize the user-experience.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:
Strategically plan, develop and proactively manage and optimize Paid Search, and Display Advertising campaigns that are designed to align to our partners’ business objectives and target audience needs.
Make budgetary recommendations to marketing partners to help them plan their paid media spend.
Enable best-in-class landing page experiences to ensure campaign traffic has a seamless and engaging user experience that ultimately improves satisfaction, task completion, and conversion.
Work with Analytics team & leverage analytics solutions to interpret efficacy of various digital campaigns.
Interpret insights gleaned from campaigns and share with the team and marketing partners.
Align to team priorities, and embody in every day interactions the Digital Marketing Organization (DMO) team’s high quality, timeliness, impactful communication and innovation standards.
Understand how digital fits within and impacts larger marketing mix to ensure synergy among target audiences

Required Qualifications:
Bachelor’s degree in Marketing or a related field
5+ years of digital marketing experience.
3+ years in Display Advertising (from media planning to execution and ad trafficking), Pay per Click (PPC) Advertising, and Search Engine Optimization (SEO).
Knowledge of and / or experience with Adobe Audience Manager or similar data management platform.
Must be able to continuously monitor industry trends, technologies, and standards and be able to research, recommend, and apply new technologies as they emerge.

Preferred Qualifications:
Ability to manage multiple campaigns in a fast-paced, deadline-driven environment
Proven ability to build consensus and work effectively within a cross-departmental team
Must have excellent analytical, critical thinking, organizational and documentation skills.
Ability to be flexible and work with ambiguity.
Ability to quickly assess a situation and offer solutions / recommendations.
Must be self-sufficient and have excellent English oral and written communications skills.

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

  • All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Eden Prairie, MN, Minnesota, Telecommuter, Telecommute, Work from home, Remote, Paid Media Strategist