Digital Media Specialist

Midtown Alliance - Atlanta, GA5.0

Full-timeEstimated: $38,000 - $49,000 a year
EducationSkills
The Marketing and Communications team is responsible for creating and sustaining interest in Midtown Atlanta as a place to live, work, create, invest and explore. As our intrepid Digital Media Specialist, you will work every day to implement Midtown Alliance’s digital media strategy, including gathering, developing and scheduling content for distribution across all our channels. This role also supports some administrative and engagement tasks for the Membership Department.

Key responsibilities fall into three areas:
1. Sit at the controls and drive our digital platform, publishing quality material that stays true to our brand and message. This means you will be called upon to:

Own every pixel of our branded websites:
  • Work in coordination with the Marketing & Communications Director and staff on web content management, including regular informational updates
Pump rocket fuel into the Midtown ATL social media machine:
  • Develop channel and growth strategies
  • Manage a social media master calendar
  • Monitor all channels, engage and respond promptly to comments
Execute to perfection our segmented e-mail marketing campaigns:
  • Oversee development and distribution for Midtown Alliance supplemental email marketing campaigns and departmental e-communications, including newsletters, notifications and public safety e-Alerts
Ride herd on the online Midtown community event calendar:
  • Manage MidtownATL.com event calendar database and innovation site calendar, including actively creating listings and approving submissions
Build up readership on our News Center:
  • Bring audiences to the digital news hub that advances our message as a community development entity and an exceptional urban place
Keep score on how the digital platform is performing:
  • Conduct reporting and analysis against key performance indicators for exposure, viewership and performance
2. Expand our team's internal capacity by contributing to a range of projects from writing web copy to designing support graphics and grabbing photos outside. This means you:

Assist our Content Producer in developing great news stories:
  • Gather internal news on organizational initiatives and liaise with external partner organizations to amplify their messages relevant to Midtown, tackling research and interviews as needed
Provide internal marketing and communications counsel to other departments:
  • Collaborate on campaigns that support land use, placemaking, transportation, public improvements, innovation, member engagement, public safety, operations and other Midtown Alliance initiatives
Add bench strength to our desktop publishing needs:
  • Provide graphic design and layout support as needed, while sometimes managing freelance designers based on project scope
3. Execute recurring assignments that add value to Midtown Alliance’s growing membership base, working in coordination with the Director of Member Engagement. Your charge in this area will be to:

Maintain current info about participating members to maximize their visibility:
  • Regularly update member directory listings online and create social media posts promoting member initiatives
Manage promotional communication projects to support member engagement:
  • Oversee development and distribution for membership e-mail marketing campaigns and event-related e-mails
Give tactical and design help where needed for member event promotion and marketing materials:
  • Fulfill tasks ranging from pre-event online ticketing to live social media updates at member events and occasional updates to printed literature for members
Qualifications:
Our Digital Media Specialist is a strong communicator with a keen understanding of what works in digital media and a sense of where the industry is heading. A successful candidate is detail-oriented, reliable, knows software and systems and can deftly move between them. A person in this role will succeed if they are extroverted, a good time manager and independent worker, flexible, and enthusiastic about Midtown Atlanta and Midtown Alliance programs and initiatives.

Education:
BA Journalism, Communications, Public Relations, Marketing, Advertising or related field

Requirements and Skills:
Experience in PR, corporate communications, community outreach, destination marketing or media production with emphasis on applying journalistic storytelling principles to content marketing

Direct experience with managing social media and digital marketing channels for a client or employer

Systems experience with website CMS (Wordpress, Joomla, Drupal, etc); e-mail marketing platform (Mailchimp, Constant Contact, etc); CRM system (Salesforce), content scheduling (Hootsuite); Google Analytics

Basic HTML and CSS

Working knowledge of Adobe Creative Suite products, including Adobe Photoshop, InDesign and Illustrator

Proficiency with Microsoft Office products, including Word, Excel and PowerPoint

A passion for cities

Competency with a photo and video camera is a plus

Compensation:
Salary commensurate with experience. Midtown Alliance offers a competitive benefits package.

To Apply:Submit the following to marketing@midtownatl.com:
Cover letter with salary requirements

Resume

Link to online portfolio that shows published writing and design samples