AT A GLANCE
We are seeking a dedicated Marketing Director to build our brand and influence the narrative around tech use and older adults. We are really looking for a jack of all trades. A roll up your sleever who’s ready to find digital and physical marketing paths to influence key decision-makers, help us join and lead the narrative on digital literacy for older adults and manage our storytelling, whether it’s marketing materials to explain to residents why we’re on campus or it’s through the creation of sales decks, pamphlets, even evolving our website explaining what we do. We are looking for our chief storyteller who can’t wait to find all the ways to amplify our voice.
If this is you, you may have found your home.
WHO WE ARE
The Smarter Service enables active aging residential communities (aged 55+) and independent / assisted living to meet the technology needs of their residents by providing onsite and virtual technology training and support to older adults for technology they have, or need to adopt within their communities. We provide a personalized, human-centered service that provides 1:1, small group and community-wide interactive events, and easy “How to Guides” which enable older adults to extend their sense of independence in an increasingly digital world that is forcing technology adoption and usage at a rapid rate (from eCommerce to banking, healthcare, and social media). With our patient team of Tech Concierges, The Smarter Service provides ongoing technology training and support services that help older adults navigate technology confidently, improve the quality of their lives, and helps them adapt and utilize technology to stay connected to friends, family and those who care for them.
JOB OVERVIEW
We are seeking a Marketer (who’s not afraid of traditional tactics) who is ready to roll up their sleeves and establish a brand for an emergent problem; older adults confidently using technology. The ideal candidate will have a passion for marketing, social media, content creation and have excellent communication skills. You must thrive in a fast-paced environment, ready to take on the development and implementation of marketing strategies to build our brand, attract great partners, and foster positive impressions & relationships with active aging and senior living communities. If you are passionate about innovation, driven to challenge the status quo, and skilled at identifying paths to prospects, this could be the perfect position for you. This role is remote and can be located anywhere in the US.
RESPONSIBILITIES
● Collaborate with the team to develop and execute effective marketing campaigns, ensuring alignment with strategic goals.
● Manage a detailed content calendar, coordinating with team members to strategize and produce compelling content across various channels.
● Utilize design skills to create sales sheets, Powerpoint desks for investors, prospects and resident trainings.
● Monitor industry competitors to stay ahead of market innovations and trends
● Cultivate relationships with influencers, press, and industry leaders to secure mentions, articles, speaking engagements, and moderator roles at events.
● Demonstrate strong collaboration within the team while effectively self-managing projects and initiatives
● Take decisive positions supported by data and examples, contributing to informed decision-making processes.
● Manage digital engagement across diverse social media communities to enhance brand visibility and engagement.
● Pitch stories and content ideas to press outlets to generate media coverage and visibility.
● Execute basic design tasks, edit graphics, create content, write blogs, and maintain and update the organization’s website as needed.
● Test and optimize digital marketing and sales strategies through platforms such as Google Ads, Facebook and others.
● Find creative ways to promote the impactful work our team is doing with older adults and their communities highlighting success stories and achievements.
● Monitor and analyze marketing performance metrics to identify areas of improvement and optimize campaigns or strategies accordingly.
● Capture website traffic and social engagement data; present informed reports/recommendations to our leadership team
SKILLS & REQUIREMENTS
● Bachelor’s degree in Marketing, Business Administration or a related field or body of experience. Relevant certifications are a plus.
● Proven experience as a digital marketer or similar role, preferably in a fast-paced environment or start-up (bring your funny stories)!
● A growing proficiency at using AI tools to increase efficiencies.
● Strong social media management skills and experience in creating visual and written content.
● Demonstrated experience in PR activities, including media relations, press releases & event coordination
● Strong skillset for networking and relationship building. Established relationships in active ager living or retirement communities is a plus.
● A creative thinker with the ability to be innovative – in an environment where we aren’t cheap, but we are smart with our pennies.
● Strong analytical skills with the ability to monitor and interpret marketing metrics, adjusting those learnings into improved strategies.
● Proficiency in marketing tools and software, including social media management platforms, content management platforms and analytics tools. Experience using Excel, Adobe Photoshop, online posting/scheduling tools, native social analytics tools, and Google Docs is preferred.
● Ability to work independently, manage multiple projects simultaneously and meet deadlines, but still have fun with your co-workers.
● Prior experience in social media marketing, copywriting, graphic design, and/or business development is helpful.
● Experience editing and creating visual content including video is a plus.
Job Type: Full-time
Pay: $90,000.00 - $120,000.00 per year
Benefits:
Experience:
- Marketing: 1 year (Preferred)
Work Location: Remote
