The Associate Product Marketing Manager will support and contribute to the development, planning and executing of product marketing plans to support the release of multiple video game releases. This role will report into the Product Marketing Manager.
This person will be responsible for executing marketing strategies, campaign plans and driving day-to-day execution among cross-functional teams. This includes focusing on all aspects of the consumer lifecycle. Must be able to work with external agencies and internal teams to ensure timely execution among several projects within a high-paced deadline-driven environment. This role requires daily communication and engagement with game producers and developers in Japan to influence and gain alignment on Japanese developed games and creative aspects for the North American market. Candidate will serve as the executional point of contact to external partners and vendors, ensuring timely communications and execution of joint objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Support and execute product marketing campaigns through their entire lifecycle from early design phase through post-launch, contributing to the P&L and brand plan.
Work closely with Product Marketing Manager on brand development and management. Support in defining product features and direction, establishing long-term goals and tracking brand metrics for success.
Maintain and track marketing budgets with Product Manager, including budget reconciliation, PO processing and invoice tracking on daily and weekly basis.
Provide and manage multiple deliverables in timely manner to support marketing plans, and collaborate for all other cross-functional teams to deliver a fully integrated product launch.
Work closely with development teams on product positioning, features, enhancements, and timelines—utilizing market research and other analysis to aid in the development of existing brands and new products.
Plan and develop marketing communications, creative briefs, advertising, promotional and PR programs to enhance sales of product(s). This will include consulting with management and other Square Enix subsidiaries and working directly with outside agencies in strategic planning, creative execution and media planning.
Lead day to day execution of creative direction to implement packaging, point of purchase and sales collateral design and production while working with outside vendors and internal creative services.
Assist in conducting market research and data analysis to define product positioning, as well as monitor competitive activity, marketing campaign metrics, and identify consumer needs, including post-mortems on releases.
Manage vendor/developer relationships including communication, working with Legal and Business Development on licensing acquiring approvals, and relationship development.
Ability to analyze varieties of data, identifying marketing trends, and apply data to produce fact-driven recommendations
Ability to design and build supporting presentation and discussion materials to drive business needs, utilizing both excel and powerpoint
Other related duties as required. Highly organized, with the ability to multi-task in a fast-paced environment.
Flexibility and willingness to independently navigate areas of unfamiliarity.
Exceptional oral and written communication skills.
Able to independently work, with drive to take initiative with limited supervision
Critical thinking skills and strong business acumen, with ability to quickly learn and apply learnings to daily decisions and executions.
Proficient in Powerpoint and excel. Ability to tell story with aid of Powerpoint, and organize and analyze data in excel.
Japanese language skills and experience working with Japanese corporations (not required, but a plus).
Interest and passion for video games or entertainment a must
Minimum of 1-2 of experience in marketing related field
EDUCATION and/or EXPERIENCE:
Bachelor’s degree required. Degree with business and/or marketing focus a plus. MBA an additional plus, although not required.
Minimum of 1-2 years in a marketing related field (Experience at a major video game publisher or entertainment company a plus, although not required).
Must have provided direct support and execution of marketing campaign(s), including strong process planning, asset delivery, leading internal teams and working external vendors.
Must have experience working with marketing budgets and strong ability to track, maintain and support all initiatives funneling into total budget. Experience with P&L management a plus, but not required.
Vendor/agency management experience a plus, particularly pertaining to the launch of new products.
Ability to maintain strict confidentially with privileged information, and work well with others, within a high-pressure environment.
Ability to work effectively in a collaborative team environment which includes both North American functional counterparts and offshore based production and marketing personnel.
Strong oral and written communication and organizational skills required. Must be articulate and professional
Exposure to both US and international marketplaces a plus, but not required.