Co-Brand & New Product Development Business Analytics Lead

Citi - Wilmington, DE3.9

Primary Location: United States,Delaware,Wilmington
Education: Bachelor's Degree
Job Function: Decision Management
Schedule: Full-time
Shift: Day Job
Employee Status: Regular
Travel Time: Yes, 10 % of the Time
Job ID: 18059183


Citi Branded Cards North America (N.A.) is the market leader in the credit card industry. With a pre-eminent global brand and franchise, Citi maintains its leadership position by delivering best in class products, advanced services and payment systems that address customers evolving needs.

Position Objective:
Citi continues to set the benchmark for growth and achievement in the co-brand credit card space. To maintain this trajectory, as an industry frontrunner, Citi has created the role of Business Analytics lead for Co-brand & New Product Development. This high visibility and strategic position will play a crucial role in driving increased engagement of existing customers across Citi’s AT&T and Expedia credit card portfolios. Additionally this person will develop new product analytics and segmentation which will sustain Citi’s leading industry position.
Partnering with Marketing, Product teams, and other key functional areas, this person will drive the transformation of existing product based programs to extremely impactful customer centric strategies.

Key Responsibilities:
Identify, develop and articulate analytical framework to solve business challenges
Extract actionable insights based on advanced analysis of customer behavior
Make recommendations for leveraging new tools/methods that transform the analytical capability of the organization
Understand Credit Card value prop implications and develop opportunity strategies
Ensure robust quality control in the analytical processes
Support the team during Internal Audit, Compliance Testing and external regulatory audits
Develop and mentor junior analysts, especially around developing sound analytical approach to solve business problems
Cross functional leadership (communication and influencing) to drive towards common goal


Degree in quantitative discipline strongly preferred. (fields including but not limited to: Economics, Statistics, Operations Research, Mathematics)
5+ years of analytical work experience in financial services strongly preferred,
Experience in data manipulation techniques, ideally SAS and/or SQL
Superb ability in strategic thinking and the ability to frame business problems
Strong analytical, technical and/or statistical skills with proven ability to translate large volumes of data into meaningful information and actions
A strong collaborator with a demonstrated ability to influence broadly and challenge conventional thinking. An influencer who communicates clearly and frequently to both technical analysts and non-technical business leaders
Excellent communication skills and ability to work with senior management required