The Specialist for Social Media is responsible for managing social media platforms and increasing Facebook Likes, Twitter followers, viewer engagement on all social platforms and leading the charge to experiment and succeed on additional social networks. The ideal candidate is a news junky who is highly competitive and driven to dominate on all social platforms.
The primary duties are:
Manage, innovate, engage with & interact with all of our social media audiences
Write, shoot, create and edit content for all platforms
Produce social media videos and oversee live streaming efforts on Facebook Live, Periscope, emerging platforms
Execute strategies and tactics for social media audience growth
Analyze rundowns and work with broadcast news producers and web producers to coordinate on-air and digital products
Review web, mobile and social media analytics daily, weekly and monthly to optimize platform growth
Leverage CrowdTangle, Charbeat, Google analytics and other social listening tools to grow post engagement, following
Train and coach others on social media, web and mobile operations and best practices to engage viewers.
Coordinate with Creative Services staff on station marketing initiatives, events and contest
Coordinate, recruit and curate user generated content on all platforms
Monitor web, social media and broadcast for promotable content for all platforms
Co-Administrate WPTV staff social media pages and official station accounts
Help coordinate projects that have social media tie-ins between news, creative services and digital departments
Perform other digital duties as needed and as directed by management
Bachelor's degree or equivalent experience
At least 3+ years professional experience preferred
Advanced knowledge of social media platforms, i.e. Twitter, Facebook, Instagram
Web Publishing - CMS experience
Proficient in Word, Excel and PowerPoint
Ability to perform multiple tasks in a fast-paced environment
Ability to form and maintain interpersonal relationships in a working environment
Ability to work with deadlines and high pressure
May be required to work a non-traditional schedule.
The E.W. Scripps Company (NYSE: SSP) serves audiences and businesses through a growing portfolio of television, radio and digital media brands. With 33 television stations, Scripps is one of the nation's largest independent TV station owners. Scripps runs an expanding collection of local and national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Midroll Media; and fast-growing national broadcast networks Bounce, Grit, Escape and Laff. Scripps produces original programming including "Pickler & Ben," runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."