North America Channel Marketing Manager

SUSE - New York, NY (30+ days ago)3.2


Location: Provo, Seattle or Home-based

SUSE is currently looking for an experienced, innovative channel marketing manager to support channel partners in North America. In this role you are responsible for driving campaigns WITH and THRU selected channel partners. You will develop and execute integrated marketing plans designed to meet or exceed the agreed marketing contribution to pipeline goals and agreed partner performance indicators.

Working closely together - in a fast paced and rapidly growing market - with the regional Field Marketing Managers, the relevant partner managers, members of the North American Marketing team, Global Partner Program Marketing and other relevant stakeholders, the Channel Marketing Manager reports into the Head of Americas Marketing.

Responsibilities:
Engage routinely with the Head of Channel Sales in North America to support the achievement of his sales goals and partner recruitment targets
Work with selected channel partners to drive marketing campaigns to help build pipeline focusing on net new business, contributing to agreed objectives within the partner business plans; build and execute tactical channel programs that meet strategic objectives and financial considerations.
Drive maximum effect of partner communications and marketing programs.
Actively measure outcome of campaigns (metrics such as # of inquiries, MQLs, partner accepted and registered opportunities, wins) and ability to provide reports to demonstrate pipeline contributions.
Ensure the marketing budget is managed and allocated effectively to maximize ROI.
Drive set up and participate in quarterly meetings with core channel partners to build strong relationships and drive interactions about future campaign and program plans.
Drive brand consistency through partner campaigns and ensure correct usage of brand assets and corporate messaging.
Actively seek and create joint customer / partner success stories to showcase best practices and to demonstrate strong partner relationships;
Contribute by providing input and requirements for future campaigns and infrastructure improvements.
Actively take part in relevant North American and global projects to enhance partner marketing and the partner experience.
Requirements

Excellent understanding of IT channels
Strong demand generation (online and offline), data and analytic skills with a pragmatic and innovative attitude.
Strong interpersonal communicative skills and persuasiveness; ability to influence at all levels, internally and externally.
Ability to operate independently in a dynamic environment with minimal supervision
Team player with proven track record in working effectively with cross-functional teams.
Proactive, results- and quality focused with passion and attitude; this is a can-do role.
Strong planning and organizational skills, and detail oriented.
Excellent understanding of partner programs and –structures, and channel marketing.
Bachelor's degree required

Experience

Extensive B2B marketing experience, with 5+ years in channel marketing for a high-technology company.
Experienced in working in a dynamic, commercial and results oriented organization
Channel marketing experience and a proven track record of rolling out successful THRU and WITH partner marketing programs appropriately customized and targeted to a wide range of channel targets.
Experience driving marketing campaigns (high volume), from start to finish with clear view on outcome and follow-up.
Proven track record in working effectively with cross-functional and international teams, including the sales organization, operations, and finance.
Tech savviness and internet sophistication with knowledge of (online) marketing channels including Search, SEO, SEA, Social, and Content Marketing.
Self-starter with ability to hit deadlines, work independently, multi-task while working on competing priorities.
Solid decision making/critical thinking, organizational, planning and problem-solving skills with an entrepreneurial spirit and passion for data-driven success are a must.
Travel 20-30%
About SUSE

SUSE, a pioneer in open source software, provides reliable, software-defined infrastructure and application delivery solutions that give enterprises greater control and flexibility. More than 25 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help our customers manage complexity, reduce cost, and confidently deliver mission-critical services. The lasting relationships we build allow us to adapt and deliver the smarter innovation they need to succeed—today and tomorrow.

For more information, visit www.suse.com