We are looking for a data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads into customers, the latter of which sales and technical leadership will help you accomplish.
Build and manage a rich content/editorial calendar that attracts a qualified audience to our website (including blog posts, articles, press releases, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Develop, execute, and track email and direct mail campaigns. Provide data analysis of campaign results in order to refine future campaigns.
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Provide sales support through the development of presentations, collateral, and prospect-specific content.
Identify and secure opportunities at tradeshows, speaker opportunities, and other events.
Job Type: Part-time
Salary: $18.00 to $22.00 /hour