Part Time Marketing Specialist

United Alliance Services Corporation - East Wareham, MA

Part-time

We are looking for a data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads into customers, the latter of which sales and technical leadership will help you accomplish.

Responsibilities:

Build and manage a rich content/editorial calendar that attracts a qualified audience to our website (including blog posts, articles, press releases, webinars, infographics, etc.).

Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

Develop, execute, and track email and direct mail campaigns. Provide data analysis of campaign results in order to refine future campaigns.

Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Provide sales support through the development of presentations, collateral, and prospect-specific content.

Identify and secure opportunities at tradeshows, speaker opportunities, and other events.

Requirements:

  • BA/BS degree or equivalent work experience.
  • 3 years of marketing experience.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Salesforce, WordPress, PowerPoint, Constant Contact, Google Analytics, and Google Search Console experience required.

Bonus Skills:

  • HTML/CSS, Adobe Creative Suite, and experience working in both large and small companies.

Work Schedule:

  • Position Budgeted for 20-24 hour per week
  • Flexible Office Hours and Days (M-F) during regular business hours of 8am -5pm

Job Type: Part-time

Salary: $18.00 to $22.00 /hour

Experience:

  • Marketing: 3 years (Required)
  • SalesForce CRM: 3 years (Preferred)
  • Word Press Website Editing: 3 years (Preferred)

Location:

  • Wareham, MA (Preferred)