The Marketing Associate is responsible for developing and executing Immedion's marketing and communications strategy to drive revenue growth. Reporting to the Director of Marketing, the Marketing Associate is primarily focused on customer acquisition and field marketing activities including lead generation, lead nurturing, email marketing, event management, sponsorships/memberships and other marketing initiatives. This position works closely with local sales representatives.
Work with Director of Marketing to develop and implement Immedion's strategic marketing initiatives. This may include marketing campaign development and execution, advertising, vendor management, event management, etc.
Track and generate reports for key marketing metrics
Proactively look for ways to improve current marketing initiatives and identify new customer acquisition opportunities
Maintain Immedion's marketing database to generate segmented lists for customer and prospect communications
Manage, coordinate and track Immedion's marketing events (with Sales). This includes selecting speakers, event promotion and coordinating event logistics
Coordinate Immedion's memberships, sponsorship and networking events and report on the effectiveness of these events
Manage marketing materials, collateral and promotional items
Education: College degree (required). Concentration in Marketing, Business, or Communications (preferred).
Related Work Experience: Minimum of three years in B2B marketing role within small to medium business (required), Proven track record of developing and administering B2B lead generation and lead nurturing programs (required)
Technical Skills: Strong user of PC and Microsoft Products (required), Experience with marketing automation and CRM databases (required), Experience with Adobe Creative Suite and Drupal (preferred), HubSpot and ConnectWise experience (preferred)
Other: Excellent communication skills and ability to work well with others (required), Strong organizational and planning skills (required), Must be able to travel as needed (required)
Position Reports to: Director of Marketing
Job Location: Charleston, SC
Immedion is a fast-growing Cloud, data center and managed IT services provider offering infrastructure solutions that help lower costs, maximize internal resources and keep business critical data safe, secure and always on. We're proud to deliver the enterprise-level solutions of a national provider with the hands-on attention and agility of a local business. Throughout the past ten years, Immedion has consistently delivered on our commitment to reliability and customer service. It's that level of care and expertise that has attracted organizations ranging from startups to Fortune 500 to select Immedion as their IaaS provider.
Immedion operates seven data center facilities in Greenville, SC (headquarters), Charleston, SC, Columbia, SC Rock Hill, SC, Asheville, NC and two locations in Cincinnati, OH.
Working at Immedion
Immedion is a customer-first organization that values initiative and innovation. Our employees utilize industry-leading IT tools and resources to deliver reliable infrastructure services.
Recently named one of SC's Best Places to Work, we recognize that our employees are our greatest assets in maintaining our Always On business philosophy. That's why we offer outstanding benefits, including:
Opportunity for Annual Incentive Compensation Bonus
Medical and Dental Insurance
Flex Spending Accounts
Health Savings Accounts
Life Insurance and Supplemental Life Insurance
Vision, Cancer and Accident Insurance
Short and LongTerm Disability Insurance
401(k) with Generous Company Match
Paid Time Off (PTO)