The Associate Vice President Marketing Communications and Brand Management (AVP) is responsible for managing all institutional brand communication, marketing communications, and market research, as well as consulting with college and unit marketers to ensure consistent institutional messaging. The AVP is responsible for the brand, institutional positioning, image, and brand standards and will execute a clearly defined marketing strategy that supports the marketing communications plan and enhances brand equity and awareness.
The AVP is responsible for planning, organizing, staffing, training, and managing all marketing functions — including brand and digital — to achieve the University’s goals of awareness, acquisition, retention, and visibility while ensuring a consistent marketing message and position.
The AVP will partner with the Deans and/or their designee(s) to develop college/unit-specific brand positioning and messaging in support of annual marketing plans. They will also manage all brand and marketing agencies to develop and execute specific and measureable creative strategies in support of these annual plans. Marketing strategies and programs will include a broad range of traditional, digital, and internal communications.
The AVP will also manage marketing research and analysis in support of institutional and college-specific initiatives, creating actionable research and data in support of overall reputational, recruiting, retention, and fundraising goals.
Additionally, the AVP will work with other internal offices such as Human Resources and Legal to ensure brand standards are maintained and consistent throughout the institution.
Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to UA recreation and cultural activities; and more!
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Marketing and Communication supports the UA’s diversity and inclusiveness strategic initiatives designed to create an inclusive environment for all faculty, staff, and students. The candidate is expected to support diversity and inclusiveness efforts in the department and college.
Duties & Responsibilities
Oversee for all marketing communication and brand management.
Work with the Senior Vice President and Chief Marketing and Communications Officer, deans and unit directors and external agency partners to develop marketing communication strategies in support of marketing plans.
Lead the day-to-day development and implementation of both institutional and college- specific communication programs to deliver against the business and marketing strategies. Translate the strategies into marketing activation programs, specific “touch-point” programs and tactics that will enhance the brand image and drive engagement to increase awareness, consideration and selection with special emphasis given to developing programs that can be measured and deliver positive return on investment.
Serve as counsel to and partner with college marketing teams on marketing and communications strategies, product/services brand positions, specific program tactics, collateral and other stakeholder facing communication.
Manage outside agencies to plan, negotiate and buy media in traditional and online media outlets.
Recommend and lead appropriate marketing research and analytic initiatives to support brand and business building objectives.
Ensure online and digital strategies are consistent with off-line strategies and support institutional and college-specific brand objectives.
Enforce brand standards across the university, ensuring consistency and adherence to the standards and protecting intellectual property.
Manage internal team members and multiple external communications agencies and professionals, including online and offline designers, copywriters, production and printing specialists.
Achieve targeted results and ensure timely and effective execution of marketing tactics and programs.
Analyze, evaluate, plan, and execute both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs.
Identify, interpret, and capitalize on marketing trends.
Coach, mentor, and raise team’s ability to deliver and exceed expectations.
Attract, recruit and retain creative talent to grow the creative capability of the organization; create opportunities for succession talent.
Develop and prepare key messaging and presentation materials for senior management.
Knowledge, Skills, & Abilities Minimum Qualifications
BA/BS in marketing, business or related field.
10+ years of marketing experience.
Strong analytical, planning, forecasting, and budgeting/financial skills.
Excellent communication and negotiation skills.
Marketing and customer service orientation.
Ability to manage multiple complex priorities within demanding timeframes.
Seasoned manager/leader with significant leadership experiences.
Strong brand and marketing communications skills and depth of experience developing marketing strategies and campaigns that deliver strong business results.
Extensive experience developing business cases to get marketing budgets approved.
Highly developed critical thinking/analysis skills; ability to evaluate business challenges and develop solutions to support institutional goals.
Combination of skills to be able to think strategically, operate at a senior level and also “roll up sleeves” to do the work, as needed.
Proven ability to communicate effectively, both orally and in writing, to executives and a variety of audiences.
Ability to give concise, compelling verbal presentations to senior decision-makers, and to respond quickly and thoughtfully to challenges and push back in a meeting situation.
Adaptable and able to work in a changing environment.
Experience restructuring and building organizations and building support with executives and key stakeholders. Demonstrated skills in managing organization change.
Experience as a Manager and developer of staff.
Ability to write and speak in Spanish.
At least two years’ experience in a similar role
FLSA Exempt Full Time/Part Time Full Time Number of Hours Worked per Week 40 Job Category Administrative and Professional Benefits Eligible Yes - Full Benefits Posted Rate of Pay DOE