- Google Analytics
- Microsoft Office
The JDA assists the Digital team in its day-to-day process of web site data analysis, continuous tagging updates, ongoing online media campaign optimization and post campaign analysis. The Junior Digital Analyst (JDA) is selected and placed into the position by the Digital Director of the Nissan Division. This position works under general supervision with the Analytics manager providing limited hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures. Work is reviewed by superiors for soundness of overall accuracy and adequacy. The JDA helps to develop solutions to moderately complex problems. Supervisor approval is necessary when deviating from standard and routine practices or procedures.
Assist the Interactive Team:
Ensure the integrity of the data during extraction, manipulation, processing and analysis is paramount.
Extract and collate appropriate data from DART, Omniture/Adobe Analytics, and Google Analytics, for usage in reports.
Produce campaign reports and analysis, specifically to web site and online media reports.
Develop automation and enhancement of Progress Report around campaign results for optimization of media campaigns.
Collaborate on Ad Hoc Report requests as needed.
Participate in ongoing discussions concerning data collection, tagging, and data analysis.
Share the knowledge of analysis techniques with other staff.
Discuss business intelligence needs or information with internal staff.
Work with staff to design and develop statistical analyses, which address client questions.
Take part in the development and production of dashboards and other automated reporting tools available in DART, Omniture/Adobe Analytics, and Google Analytics.
Assist in measuring site usability and effectiveness while turning data into actionable recommendations.
Participate in conference calls, update agendas, compile notes
Keep up-to-date regarding current analytics tools.
Monitor website and interactive campaigns.
Miscellaneous projects, as assigned.
Support other Interactive team members / responsibilities when needed
Bachelor's Degree in Mathematics, Statistics or relevant, equivalent experience.
Ability to scrutinize website analytics data to identify technical, usability, engagement and abandonment issues
Expert knowledge of Excel required
Must be proficient in MS Office, with the ability to learn new computer systems.
Working knowledge of DART, Omniture/Adobe Analytics and Google Analytics a plus
Clear understanding of media campaigns, ad placement types, placement-level insight, and all the standard media metrics is a benefit
Knowledge of statistical methodologies and techniques
Business awareness and numerical ability
Proven ability to manage multiple tasks while working independently
A strong sense of urgency and commitment to get the job done quickly and with high quality
Must possess solid communication skills, both written and verbal
Strong attention to detail
Willingness to adhere to all principles of confidentiality
Must value operating in a collaborative and cooperative environment
Ability to show initiative, good judgment, and resourcefulness
The ability to communicate with people at all levels of an organization
The responsibilities are many, various, and not limited to those written in this document