Healix - Supervisor, Media Planning

IPG Mediabrands - Princeton, NJ (30+ days ago)3.7

The Media Supervisor is primarily responsible for all facets of media planning assigned to his/her group. Serves as primary back-up for Associate/Media Director in the day-to-day running of the account. Supervises those Media Planners/Buyers and Media Assistants assigned to the group.

Essential Functions

Guides the development of overall media strategy of assigned media plan, with an understanding of how mobile plays a critical role in the clients’ marketing mix
Oversees the development and execution of assigned media recommendations and plans
Provides specific work direction to planners, assistant planners, and media coordinators within his/her group, making expectations and deadlines clear
Accountable for on-time delivery of accurate and thoroughly thought out plans, recommendations, and documents produced by his/her group
Maintains procedures that produce effective and consistent internal communications to streamline requests and receipt of information and data from other departments within the agency
Partners with planners to review and double-check all document details to identify and correct all errors prior to review with AMDs or clients
Works closely with all assigned media personnel in the group, to assist with the analysis and evaluation of media information needed to prepare recommendations that best meet the media objectives and strategies of a plan
Reviews media plans and recommendations with Associate Media Director prior to presenting to Client Partner and Director of Media
Functions as a primary point of contact with the clients on the executive director, director and manager levels for all requests concerning media
Interprets, supervises, coordinates, and integrates, as necessary, all assigned media activities, including presentation and interpretation to the client, as required
Maintains the best possible relationship with client and media representatives in order to further mutual interests of the agency and its client
Steward and oversees all media budgets for assigned projects
Responsible for developing the mobile media skills and knowledge base of those more junior as well as supervise, advise and counsel the group in all daily account activities
Motivates planners and encourages innovation and creativity throughout all projects by serving as a role model within the group / team
Maintains records and prepares periodic reports as requested by Associate Media Direct and/or Media Director, i.e. billing documents, competitive reports
Maintains familiarity with the history, present status and procedures of the client, as well as with conditions in the industry
Is at all times alert to new media and new methods of using existing media and new developments, and shares with the planning group of such developments
Provides an energy level that brings new and exciting ideas to the planning function and instills this in all employees assigned to his/her group


Bachelor's degree in related field and/or equivalent work experience

Work Experience:
3-5+ years of Digital Media Planning experience required, with some experience in the mobile space

Understanding and passion for mobile media space
Two years of media supervisory experience preferred
Must be extremely accurate and detail oriented
Must have hands on knowledge and ability to use media research tools
This position requires strong mathematical and analytical abilities
Comfort with paving new territory and implementing mobile media ‘firsts’