Digital Marketing Director, Paid Media

LEWIS - San Diego, CA (30+ days ago)4.0



We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in twenty three years. We now rank among the top 40 agencies worldwide with 29 offices, 550 employees and revenue of $64m and rising. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets and services; making strategic acquisitions. Our people, agency and campaigns have not gone unnoticed. We have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA.

Central to our growth has been our policy of reinvestment, with the majority of profits returning to the company to propel development. We can do this because we are independent and 100% employee-owned.

As we enter the next phase of growth, our challenge is not to lose any of our character and values. We will communicate a clear and visible brand in the marketplace. We will continue to promote our entrepreneurialism, agility, creativity, crediblity and professionalism. We will ensure that we inspire and help our clients to shape tomorrow. It’s an exciting future, and we believe we are at the start of something truly remarkable in our industry.

What we look for in our people

Agile, bold, collaborative, inquisitive and spirited. These are our values and what we look for in every person at LEWIS. As we evolve, grow and expand, we want people that recognise the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or social media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capablities available to clients that work with LEWIS. We want our people to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.

About this role

We wish to appoint a Digital Marketing Director, Paid Media, based in San Diego. This position is responsible for leading the implementation and management of client digital marketing strategies for Paid Search (PPC), Display Media and or Paid Social, as well as working with the Client Engagement team on the development of Paid Media strategies and tactical plans.The Digital Marketing Director, Paid Media will work with teams and clients across the US, so some travel in the US region may be required.

This is an opportunity that will suit an ambitious professional who relishes the chance to help grow something, thrives on challenges and on working in a fast paced, international environment. With a strong entrepreneurial spirit, you understand how to best apply this spirit to a growing global organization.

Client-facing skills, technical knowledge and strong organizational ability are important in this role, as well as the ability to integrate across teams and practice areas.

Purpose of the role

The Digital Marketing Director, Paid Media will deliver best in class paid media programs to our clients, from audits and strategy development to execution and effective tracking and reporting. This individual participates in all aspects of executing high profile and complex clients’ search media campaigns, including planning, implementation, monitoring, optimization, analysis and reporting. The Digital Marketing Director, Paid Media is often the lead day-to-day subject matter expert (SME) contact for their assigned clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. The Digital Marketing Director, Paid Media is a key resource for the Paid Media team and will have a chance to oversee more junior members in both training and oversight.

Key responsibilities

Engages in and ensures a strategic relationship with the client, providing insight and partnership across all aspects of the marketing and communications spectrum, but specifically in Paid Media
Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements
Delivers an added-value consultancy and works closely with clients to deliver campaigns, services and products across all communications channels
Takes an active role in the new business process, key decisions and plays a crucial role in selling LEWIS credentials throughout the tender process
Develops relevant audits and strategies for clients
Develops scalable search campaign capabilities through keyword research, set KPIs, competitive benchmarking and reporting
Manages daily execution of paid search campaigns
Actively manages paid search campaigns to the clients’ weekly and monthly budget goals
Creates client briefs and agency blogs recording any updates or changes to search engine algorithms
Analyzes performance data and provides intelligent insights / recommendations and appropriate action plans based on conclusions
Oversees paid search reporting and analysis, as well as ongoing monitoring of client campaigns
Develops innovative media strategies and tactics
Develops search media plans (i.e. research, targeting, budget allocation, forecasting, network distribution) and build effective relationships with all vendors
Keeps abreast of Paid Search and integrated marketing trends and best practices
Works with Social Media, SEO and PR teams to integrate, optimize and cross-sell campaigns
Plays an active role in new business pitches as deemed necessary
Acts as leader in guiding colleagues on how to best manage campaigns and projects
Acts as a respected line manager, working closely with line reports to maximize strengths, improve weaknesses and support career development and appraisal processes
Runs and supports training sessions, with a view to maximizing opportunities to expand team skills and grow revenues
Takes a proactive role in promoting the LEWIS brand, its identity, values and work
Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral program
About you

You have experience working at a director level or equivalent in a Paid Media department at a digital or PR agency, implementing and executing on all aspects of paid search / media. You are ever curious, passionate and constantly strive to produce exceptional work. You are driven to continue learning about your chosen field to enhance and expand the work that you can produce. Inherently collaborative, you engage your colleagues to achieve success for employees, clients and the business. High energy and dedicated, you are able to work to tight deadlines to get the work done. Experience of working in a fast-paced and changeable environment is essential.

Additional requirements

Extensive experience in a senior capacity in Digital Marketing, Paid Search, and Biddable Media
Significant experience in building and managing day-to-day client relationships at all levels
Qualified candidates will possess a Bachelor’s degree
Significant experience in Digital Marketing and Paid Search / Media
Experience building and managing day-to-day client relationships
Google AdWords Certified
Google Analytics Certified
Excellent research and writing skills
Excellent presentation and communication skills
Excellent mathematical, analytical, and critical thinking skills
Excellent organizational skills
Analytical mindset
Familiarity with relevant tools (i.e. SEMRush, SpyFu, Google Media tools, DOMO, Tableau)) and Web analytics tools (i.e. Google Analytics, Adobe Analytics, Google Tag Manager)
Knowledge of HTML/CSS, JavaScript or PHP a plus
SEO knowledge a plus
Fluent English Speaker and writer
Ability to learn quickly, and become skilled in industry-specific and agency-specific software
Expertise in Microsoft Excel, Word and PowerPoint. Experience in Keynote a plus.
Advanced HTML knowledge and experience
Proficiency in analytics software: Google Analytics, Adobe Analytics
Extensive knowledge of search engine reporting and research software
Key senior internal contacts

Managing Director, Digital (San Diego) – line manager
SVP, San Diego
Vice Presidents, Digital Marketing (San Francisco and New York)
Remuneration and benefits

Basic salary dependent on experience
20 days’ vacation per year
Health insurance; life insurance
401k with 2% employer match (eligible after 30 days of employment)
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.